IDC Hires Marc Laporte To Take IDC France Forward

PARIS – FEBRUARY 27, 2003 – IDC announced the hiring of Marc Laporte, a 14-year veteran of the IT and Telecom industry, as new General Manager of IDC France. The position was previously held by Eric Ochs, who was recently named Managing Director, IDG France.


"Marc brings to IDC a unique blend of IT and telecom experience, as well as great management skills developed in such different areas as direct and indirect sales, marketing, and finance," said Roberto Masiero, president of IDC EMEA. "As a great believer in teamwork and a customer of IDC for many years, Marc is in a good position to provide valuable insight and advice on how to improve the quality of our services and the satisfaction of our clients."

Laporte brings a wealth of IT and telecom marketing and business unit management experience to IDC. Most recently, he was Managing Director, in charge of long distance telephony, data services and Internet activities for the SOHO and corporate market for Cegetel, a telecommunications company in fixed line and mobile services. Prior to that, he was Cegetel's Marketing Director in charge of strategy, new product development, advertising and lead generation as well as sales support for both fixed and mobile activities for the Corporate market.

Laporte started his career at Hewlett-Packard in 1989 where he held several positions in the PC and printer division, from Sales, where he was Finance Manager, to Channel Marketing and finally Communications Manager. Laporte was also a member of the Executive Committee of this division of HP France and was appointed Country Manager ad interim in 1997. He holds a Master of Science Degree in International Management from IMIP/MBA Institute Paris and an MBA from the University of Michigan .

"IDC offers a unique opportunity to combine my previous expertise in both the IT and telecom industries," commented Laporte. "My past experience has shown that it is often difficult to have all the right information and analysis prior to making a decision. Having worked with IDC for many years, I fully realize the value IDC's services can bring to its customers and am looking forward to joining a talented team which brings this value to the industry as well as contributing to the further development of IDC in France."

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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