IDC Identifies Ten Emerging Wireless Players to Watch

FRAMINGHAM, MA – JUNE 24, 2003 – Wireless content, multimedia, and voice markets are evolving at such a dizzying pace that an important story is being missed: Smaller companies with vision, ambition, and unique perspectives are playing a much larger role in this second wireless revolution than is generally realized.

"Some of the most interesting and visionary emerging wireless players are smaller companies that many in the wireless industry have either barely heard of, or know the company but not how its role in wireless is evolving," said Scott Ellison, program director, Wireless and Mobile Communications at IDC. "The latest wave of wireless evolution is offering these companies the opportunity to play increasingly important roles in an industry that until recently was dominated almost exclusively by the largest players."

IDC has identified ten smaller emerging wireless players to watch as the second wireless revolution unfolds. These emerging players are:

Ascendent Telecommunications

Digital Orchid








Tira Wireless

Each of these companies is accomplishing one or more of the following: playing an increasing role in wireless content, multimedia, or voice market evolution; addressing issues that are generally not at the top of the industry radar screen but are nevertheless important to market growth going forward; meeting key unmet market opportunities in their targeted markets; and standing poised to play potentially larger roles in wireless going forward.IDC's recently released study, 10 Emerging Wireless Players to Watch (IDC #29602), discusses how these ten companies are playing increasing roles in rapidly evolving wireless markets, the key value propositions that they offer to the market, and the future prospects for smaller wireless solutions providers.

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About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC’s customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

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