IDC Launches Exclusive Series of IT Executive Programs

FRAMINGHAM, MA – November 1, 2010 – International Data Corporation (IDC), the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, today launched a series of exclusive IT Executive Programs (IEP). The series consists of a family of research programs intended to help today's time-constrained IT executives make more effective technology decisions. The flagship offering in the series, the Executive Technology Advantage Program, includes a strategic partnership with IDG's CIO Executive Council, a global peer advisory community of 750 global enterprises and more than 1,400 IT leaders. Through this new partnership, IT executives will have exclusive access to IDC's team of more than 1000 global analysts, IDC Insights industry-specific research, and the CIO Executive Council's member CIOs, offering a global resource to help accelerate the decision-making process. The new offering brings together two of the most powerful brands in the IT industry.

The goal of IDC's IT Executive Program is to offer accurate and timely research that will assist IT executives in mitigating technology risks, maximizing the effectiveness of IT investments, identifying and capitalizing on new opportunities, and bringing forth solutions that are aligned with the organization's business objectives. Membership in the Executive Technology Advantage Program includes access to the IDC analyst community and IT executives to provide ongoing guidance and insight, access to industry-specific research, a peer network, a dedicated advisor, and membership in the CIO Executive Council. The new programs will also offer a range of services that align with client requirements – from very personalized guidance with a CIO advisor to specific research to assist with critical decision making.

"We are pleased to bring to market a unique IT executive program designed to meet the needs of today's time-constrained IT leaders as they seek to leverage technology to drive business strategy," said Kirk Campbell, CEO and President, IDC. "Through the power of this IDC and CIO Executive Council partnership, we offer personalized, global insight into the alignment of technology with an organization's business goals to increase the reliability of IT investments and support effective technology decision making."

"The Council's main objective is to harness the collective thought leadership of members by rallying every CIO across the globe to evolve the profession to its fullest most strategic potential," said Michael Friedenberg, CEO & President, IDG Enterprise. "Our journey to the Future-State CIO(R) framework coupled with IDC's research offering will maximize business innovation and IT alignment."

IDC's IT Executive Program offerings include:

IDC's Executive Technology Advantage Program (ETAP)

IDC's senior IT advisors will partner with CIOs throughout the year to work through the most pressing agenda items. This program will include customized research as well as a personal advisor and a knowledgeable and experienced sounding board for decision making by connecting clients with IDC's 1000+ analysts and CIO Executive Council's member CIOs for inquiries and discussions. The program offers a range of services, including access to the Council's Connecting Point which utilizes IDG's media outlets to increase a member's personal and professional brand, the Pathways Leadership Development Program's group mentoring and personalized business coaching, and the Council's Global Speakers Bureau with center stage opportunities, a shared voice of influence for the profession.

IDC's Industry Technology Advantage Program (ITAP)

This program will help IT executives bring forth technology solutions that are aligned with the organization's business objectives by combining industry-specific and technology-specific research together in one offering. By harnessing the power of IDC's global technology and more than 100 industry analysts and over 900 global analysts, this program will offer clients insights on technology in the context of their own industry.

IDC's Global Technology Advantage Program (GTAP)

This program will empower IT executives to make better technology decisions by providing access to IDC's community of more than 900 global analysts and their associated research. IDC's research aims to mitigate technology risk, maximize the effectiveness of IT investments, and capitalize on new technology opportunities.

For more information on IDC's IT Executive Programs, please contact Mary Conroy at or call 508-988-6964.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting [].

About IDC Insights

IDC Insights lines of business assist business and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks, maximizing the effectiveness of IT investments, identifying new opportunities, and bringing forth technology solutions that are aligned with the organization's business objectives. IDC Insights' coverage includes the major industries of energy, financial services, government, healthcare and life sciences, manufacturing, and retail. Staffed by senior analysts with significant technology experience and industry expertise, IDC Insights provides a portfolio of offerings that are relevant to both IT and business needs. For more information, please visit [], email, or call 508-872-8200. Visit the IDC Insights Community at [].

About the CIO Executive Council (

CIO magazine's Executive Council is a global community comprised of hundreds of the world's leading chief information officers, who together form the most unbiased and reality-tested peer-advisory resource available to the profession. The Council's membership represents leaders from Fortune 500 and mid-market organizations that are committed to helping one another save time and money, avoid mistakes, and make better more informed decisions. Collectively, the Council is a bellwether for the profession and voice of influence in the IT industry around the world. CIO magazine and the CIO Executive Council are part of IDG Enterprise, an International Data Group company. Additional information at [].