IDC Launches Free eMail Newsletters Highlighting the Latest Trends and Hottest Markets in the IT Industry
FRAMINGHAM, MA – JUNE 6, 2000 – IDC announced it recently launched three email newsletters – offered weekly and at no charge – to provide a clear and concise format for understanding the hottest trends affecting the technology industry.
The email newsletters currently offered by IDC are:
· IT Forecaster(TM) — Profiles major industry events and trends. Every issue takes advantage of IDC's unmatched global research capabilities and unrivaled primary research from more than 300,000 annual surveys.
· eBusiness Trends(TM) — Examines ebusiness strategies. The newsletter provides a high-level assessment of the important trends in both B2B and B2C. It examines issues and solutions from various sectors of the industry and draws on extensive IDC research from ebusiness analysts around the globe.
· ASP Advisor (TM) — Examines the fast-evolving ASP industry and the key emerging trends affecting this burgeoning market. The newsletter places in perspective the interrelationship of ASPs and other industry sectors, and outlines what this means to users.
"The response to the newsletters has been overwhelmingly positive," said Molly Upton, director of IDC's Portal and Products Group. "What makes each of IDC's newsletters unique and an invaluable resource to our readers is the ability to provide a perspective on current trends affecting the market by drawing on IDC's extensive thought-leadership and data. In addition, each newsletter includes downloadable PowerPoint graphics, providing subscribers with usable data on a weekly basis."
With the official launch of IT Forecaster in January 2000 followed by eBusiness Trends and ASP Advisor in March, IDC's current newsletter subscriber base is global in nature with subscribers representing more than 55 countries. "We see our reach as limitless," Upton said. "Our goal is to be a primary source of information for executives throughout the world. Our publications provide the insight and information companies need to succeed. These free weekly email newsletters offer a valuable resource outlining the key developments and major players in the IT industry."
To subscribe to any of IDC's free newsletters, visit www.idc.com/newsletters, or contact Beth Freedman or Lisa Bloom at 508-872-8200.
IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at http://www.idc.com.
IDC is a division of IDG, the world's leading IT media, research and exposition company.
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IT Forecaster, eBusiness Trends, and ASP Advisor are trademarks of International Data Group, Inc. All other product and company names may be trademarks or registered trademarks of their respective holders.