IDC Launches New Research and Advisory Service for the Market Intelligence Executive

FRAMINGHAM, MA – JANUARY 8, 2008 – IDC’s Executive Advisory Group announced today its launch of the new Market Intelligence Advisory Service, designed to help market intelligence executives improve the effectiveness and productivity of their job role. The new service, which will focus on market intelligence effectiveness, return on investment (ROI), and industry best practices, will be led by Laura Curtis, IDC’s recently hired Director of Market Intelligence Advisory Research.

This will be the third role-based advisory offer by IDC’s Executive Advisory Group (EAG), and follows the success of the CMO Advisory and Sales Advisory areas, now in use by more than 60 of the largest IT vendor organizations. This newest role-based service area will provide direct research and management support for the Market Intelligence Executive.

"As the IT industry matures, the market intelligence function will become more critical,” noted Rich Vancil, vice president of the IDC Executive Advisory Group. “IDC's EAG has an established track record of role-based advisories, and we look forward to extending this to the market intelligence professional. We welcome Laura Curtis on board as our new practice leader for this initiative."

“In view of a more complex global competitive landscape and the shifting business dynamics, fresh, accurate, and on-demand analytics for planning, decision making, and market response is more critical and indispensable than ever before. The role of the Market Intelligence function will shift from tactical to strategic and will become the new backbone of the enterprise for the Senior Executive suite, business units, and its eco-system” said Laura Curtis, director of the new IDC Market Intelligence Advisory Service.

“The Market Intelligence Advisory Service was devised to assist the Market Intelligence Executive to deal with the onset of these dynamics by benchmarking their Market Intelligence organizations and operations against their global peers and to optimize the organizational structure to improve information collection, visibility, and management. A key focus this year will be to assist the Market Intelligence Executive with analysis of Web 2.0 technologies to optimize better dissemination of ever fresh intelligence.”

IDC is in a unique position to collect data on IT marketing intelligence programs and to create a set of benchmarks for industry practices. As such, the Market Intelligence Advisory Service represents another customized solution that will help IDC’s clients to succeed in an increasingly competitive industry. The Marketing Intelligence Advisory Service will offer a set of unique benchmarks, metrics, and ROI measurement tools to assure optimized world class MI operations for its clients.

Prior to IDC, Ms. Curtis held a variety of senior market intelligence, planning and strategic marketing roles at organizations such as MediaOne, AT&T, and AOL- Time Warner, where she was instrumental in the successful launch of the RoadRunner broadband services. Most recently, her focus has been in similar executive roles at high-tech and VC-backed start-ups in the Web 2.0 space. Laura is recognized for her deep knowledge of the MI function from organizational, budgetary, and tactical perspectives. She is also well known for successes in deploying tactical solutions that solve the challenges of new product and new market deployment.

Ms. Curtis graduated with high honors as a dual major in International Relations and International Marketing from University of Massachusetts. She holds her MBA from Babson College with a focus in International Marketing and entrepreneurial studies. She also received a Certificate of European Business Management conducted at the Universite De Lausanne, Switzerland. Fluent in French, Laura has a Design Baccalaureate from Vauclair Darroux in Paris, France.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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