IDC Manufacturing Insights Launches Connected Vehicle Strategies Advisory Service

Framingham, MA – April 3, 2013 – IDC Manufacturing Insights has launched the Connected Vehicle Strategies Advisory Service, a research practice designed to provide unparalleled insight into the most innovative developments in the automotive and transportation industry in modern times. The new service will be uniquely focused on understanding the key role of emerging technologies, connectivity, consumer adoption drivers, and developing business models across the complex network of manufacturers, carriers, regulators, utilities, technology, and content providers. It will provide objective assessments of current and future trends and innovations in this space through focused primary and secondary research, to assist industry participants seeking ways to capitalize on the connected vehicle opportunity. Allied with IDC Government Insights' "Smart Cities" research program, and IDC Energy Insights' "Smart Grid" research, this service will provide the most comprehensive perspectives on the landscape today.

IDC Manufacturing Insights will host a complimentary one-hour web conference featuring analysts, Sheila Brennan and Joe Barkai, on, "Riding the Opportunity: Worldwide Connected Vehicles", April 30th, 2013 at 1:00 p.m., U.S. Eastern time.

“Smarter, connected vehicles are changing the transportation landscape, offering dramatically improved driver convenience, fuel economy, eco-friendliness and safety,” said Sheila Brennan, IDC Manufacturing Insights Program Manager for Connected Vehicle Strategies. “However, the industry needs robust compelling use cases to drive adoption. Competing business models and disconnects between the stakeholders developing the connected vehicle technologies, coupled with fledgling industry standards, limit the ability to harness consumer and business benefits in the near term."

Ms. Brennan and the Connected Vehicle Strategies' team will launch a global survey in the coming months to ascertain consumer sentiment concerning connected vehicle technologies, and develop a perspective about what technologies and business models are most likely to meet consumers' needs and expectations. The team is working with several major automotive and consumer channels to ensure the survey captures the widest participant pool for the most insightful results. The report is planned for this fall.

To learn more about this service, please visit:

For additional information about this service, or to arrange a one-on-one briefing with Sheila Brennan, contact Sarah Murray at 781-378-2674 or For further information, email Follow IDC Insights on Twitter: @IDCInsights.

About IDC Manufacturing Insights

IDC Manufacturing Insights assists manufacturing businesses and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing asset intensive, brand oriented, technology oriented, and engineering oriented manufacturing industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit, email, or call 508-988-7900. Visit the IDC Manufacturing Insights Community at