IDC MarketScape Finds Leading Hardcopy Vendors Aggressively Investing in Managed Print Services Programs

FRAMINGHAM, MA. – April 28, 2010 – In a major assessment of the managed print services market, a new IDC MarketScape report from International Data Corporation profiles and ranks the leading hardcopy vendors offering managed print services worldwide. IDC MarketScape vendor analysis reports utilize a rigorous scoring methodology that produces a definitive assessment of each vendor's current market capabilities and strategies for competing in the future.

"Managed print services is a game-changing trend that will have significant impact on the hardcopy market well into the future," said Michael Orasin, research manager, Hardcopy Software and Services. "The growth of print services will continue to escalate as companies of all sizes comprehend the savings that can be realized under such programs and vendors compete to gain share. The majority of vendors are either aggressively investing in services that they have had in place for several years or, seeing the adoption trend, working to initiate competitive programs to remain relevant."

The report, IDC MarketScape: Worldwide Managed Print Services 2010 Hardcopy Vendor Analysis (IDC #222872), evaluates the current capabilities and future strategies of 10 vendors. Current capabilities include each vendor's menu of services, how well a vendor delivers and executes these services, and how well these services align to customer needs. The future strategy evaluation focuses on each vendor's high-level strategic decisions and underlying assumptions about offerings, customer segments, business, and go-to-market plans for the next three to five years. The vendors included in the analysis are Canon, HP, Konica Minolta, Lexmark, Océ, OKI Data, Pitney Bowes, Ricoh/IKON, Toshiba, and Xerox/Fuji Xerox. In addition, the report considers five other vendors (Kyocera, Mita, Sharp, Samsung, and Epson) that are either in the planning stages of developing managed print services programs or have initiated some unique programs for their channels.

To succeed, hardcopy vendors need to hone their strategies and capabilities to meet the print management needs of their customers, especially in large corporations. In addition, vendors need to offer proactive monitoring (onsite and remote) and support for heterogeneous environments, customer financing, and integrated services dispatch and billing systems. Other key success factors will be a vendor's ability to reduce delivery costs and to expand its services portfolio beyond fleet management/optimization. Vendors that can expand into related services spanning enterprisewide needs, such as business process document management, print procurement, and imaging/archiving, will be most successful.

The IDC MarketScape methodology placed Xerox, HP, and Ricoh/IKON in the "Leaders" category. The companies were recognized for their robust portfolios and well-defined go-to-market strategies targeting growth in both direct and indirect channels. Both companies have also embraced cloud computing architectures as a means of delivering scalable, consistent managed print services to both large enterprises and SMBs. Xerox also stood out for its extensive and adaptable delivery infrastructure and its integrated suite of enterprise print services. HP was recognized for the manageability of its hardware devices and the strength of its IT outsourcing services. The assessment acknowledged Ricoh/IKON's deep expertise in the managed services market and a well thought out set of offerings. The vendors named to the Major Players category were Toshiba, Pitney Bowes, and Canon.

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

For more information about IDC MarketScape reports, please contact Karen Moser at

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting [].