IDC News: Demand for Online Content Prompts IDC To Launch New Continuous Intelligence Service

FRAMINGHAM, MA – OCTOBER 22, 2002 – Aggregate spending for online content will surpass $50 billion worldwide this year and is expected to surpass $108 billion in 2006. To help online content buyers and providers understand the changes this market will undergo over the next several years, IDC has launched a new Continuous Intelligence Service (CIS) – Online Content Market: Technologies and Strategies.


"The market for online content is being driven by businesses and consumers that are increasingly willing to pay for reliable sources of timely, accurate and complete information," said Sue Feldman, IDC's research vice president for content management and retrieval technologies. "As the market matures, buying patterns, purchasing behavior and the means of delivery will continue to evolve. The result will be a market that looks significantly different than it did just a few years ago."

To succeed in this marketplace, content service providers (CSPs) must expand their subscriber base while keeping their current base enthusiastic. However, CSPs make extreme demands on their software. The size of their collections, the constant stream of new documents to be added and the number of queries that must be handled quickly and accurately requires reliable, scalable, predictable, and redundant systems. "In many respects, CSPs and content-related technologies have a symbiotic relationship," added Feldman. "Content drives sales of technology and technology helps drive sales of content."

IDC's Online Content Market: Technologies and Strategies service will analyze the market from several perspectives, including content types, technologies, services, and providers, utilizing primary research on user demand and in-depth technology assessments. Topics to be covered include:

Buying intentions and brand awareness of online content buyers

Trends in pricing and delivery methods

Content management, access and delivery technologies

XML content technologies

Digital rights management for online content

In addition, IDC will examine the strategies, market position, and future direction of major vendors and service providers in the online content market. A series of advisory workshops on XML, partnering strategies, usability, and other online content-related issues will also be offered as part of the CIS.

For more information about IDC's Online Content Market: Technologies and Strategies Continuous Intelligence Service, call IDC's volume sales hotline at 508-988-7988 or email

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.


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