IDC Promotes Traci Gere to Group Vice President

FRAMINGHAM, MA — NOVEMBER 1, 2000 — IDC, the world's foremost global market intelligence and advisory firm, today announced the promotion of Traci Gere to group vice president of U.S. Services research. Gere, whose services career spans 12 years, has been with IDC for 6 years.


"The Services group has expanded and kept pace with many new dynamic research areas within the rapidly evolving IT services marketplace, and Traci's guidance has anchored each outreach initiative," said Michael Melenovsky, senior vice president of IDC's Worldwide Services research. "Her vision and collaborative approach are not only assets to IDC but to the IT services industry as a whole."

During her career at IDC, Gere has spearheaded a number of innovative research efforts, including programs in Internet-related consulting services, customer relationship management, business process outsourcing, and network consulting and outsourcing. In addition, Gere conceived of and launched one of IDC's first Web-delivered database products.

Gere is quoted regularly in the trade and business press, has written numerous articles and reports for publication, and regularly delivers presentations at industry conferences and events around the world.

Prior to joining IDC, Gere conducted research on the impact of quality-focused management policies and practices on corporate performance. She also worked as a commercial lender and management consultant, providing analysis and strategic planning services to entrepreneurial businesses and linking business managers to technical assistance and capital. Gere earned a BA in international relations from Brown University and an MBA from Boston University.

Under Gere's leadership, IDC's Services research group spans the spectrum of IT and IT-related services, from consulting through integration, outsourcing, and operational support. For more information about this research, please contact Jim Nagle at 508-935-4549 or at

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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