IDC Recommends Ways to Make eLearning and eRecruiting Partnerships Profitable

FRAMINGHAM, MA – MARCH 5, 2001 – eLearning and erecruiting partnerships provide a great opportunity for cross-selling. However, most of the early relationships between erecruiting and elearning vendors have been less than fruitful. This is a key message of a new IDC bulletin titled Cross-Selling Opportunities for eLearning and eRecruiting.

 

The logic behind these partnerships is apparent. Individuals seeking jobs on erecruiting sites often do not have the skills necessary to land the position they would like to fill. In addition, according to IDC, 72% of job seekers who use erecruiting sites are already employed full time. Consequently, companies in the erecruiting market can leverage elearning on their sites as a means to enhance candidates’ skills without interrupting their schedules to attend a traditional class.

Many erecruiting firms have made this connection and formed partnerships with companies in the elearning space. Few, however, have formed profitable partnerships. A subset of key findings in IDC's document include:

· Staffing firms are using elearning to address the skills gaps of their employees to ensure they are well suited to work on projects for corporate clients.

· Online job boards are promoting curriculum from elearning content providers to their users, but few course purchases are being made.

"eLearning firms have told us that a significant number of job seekers have sampled free courses through job boards, but the conversion rate to actual purchases has been very disappointing," said Michael Brennan, a senior analyst with IDC's Corporate eLearning program. "Typically job hunters aren't searching for employment online with their credit card in hand to purchase training."

IDC also believes erecruiting firms that have relationships with multiple elearning providers may be doing more harm than good. "Partnerships with multiple elearning providers may confuse job seekers by adding the unnecessary steps of researching training companies on top of searching for relevant training courses," said Christopher Boone, analyst for IDC's eRecruiting program. "Adding these steps wastes time and lessens the likelihood that a job seeker will make a training purchase."

IDC's bulletin Cross-Selling Opportunities for eLearning and eRecruiting (IDC #B24048) discusses these issues and several others hindering the profitability of current partnerships between elearning and erecruiting providers. The document makes several recommendations to vendors to help strengthen these existing partnerships and suggests new kinds of relationships not yet present in the marketplace. To purchase this report, contact Jim Nagle at 1-800-343-4952, extension 4549, or at jnagle@idc.com.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

 

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