IDC Releases Expanded Guidelines for IT Vendor Sales and Marketing Cost Control and Resource Allocations

FRAMINGHAM, MA – MAY 22, 2008 – IDC today announced the availability of its 2008 framework and guidance for managing sales and marketing costs. The report, IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy , 2008: Guidelines for Cost Control and Resource Allocations (Doc #211900) is now available to available to all IDC clients without charge on IDC.com.

According to Rich Vancil, vice president of the IDC Executive Advisory Group, "The slowing economy will continue to place more pressure on marketing and sales executives to control costs. In IDC's experience with hundreds of management teams, the best approach is for these executives to actively and continuously identify areas for more effective resource allocations – and do this before it is done for them by their CFO or COO."

IDC's Sales, Marketing, and Market Intelligence Taxonomy is a reference guide for resource planning, budgeting, and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.

The 2008 version of the taxonomy is revised and expanded. It contains new definitions and cost categorizations for market intelligence; digital marketing; product marketing; and several other areas. These definitions, and the annual benchmarking results that are paired with them, have been developed by IDC over the past six years in collaboration with industry leaders. Dozens of IT vendors have standardized on the IDC taxonomy as the de facto framework for their annual budgeting process.

"Using the IDC sales and marketing taxonomy, coupled with benchmarking against IDC's industry-leading Sales and Marketing Technology Benchmarks database, will enable executives to advance their investment management capabilities," continued Vancil, "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the sales and marketing functions."

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.