IDC Reveals Customer Perception of Leading Services Firms and Key Selection Criteria in New Special Study

FRAMINGHAM, MA – DECEMBER 11, 2007 – In a new special study entitled, Market Perception of Services Firms: Key Attributes for Success, IDC evaluated in-depth responses from 430 respondents in the U.S. and found that customers are most likely to focus on basic buying principals when evaluating a vendor. Core criteria like quality, competitive pricing, and technical expertise are regarded as most important factors across the board, among all company sizes, industries and professional roles. IDC believes that even a small vendor that is able to tangibly deliver on these attributes can stake a place in this market.

Companies specifically asked about as part of this survey included Accenture, BearingPoint, Capgemini, CSC, Deloitte, EDS, HP Services, IBM Global Services, Infosys, Tata Consultancy Services, and Unisys.

”Market perception continues to be fragmented in the services industry, but service firms that can clearly demonstrate their value proposition, put together compelling solutions across the partner ecosystem, and capitalize on their market perception strengths, will continue to succeed,” said Cushing Anderson, vice president for Consulting, Systems Integration, HR and Learning Services.

This IDC study was designed to provide service firms a better understanding of customer perceptions about service firms and the attributes that drive customers' buying decisions. This report also identifies which services firms have the strongest market perception among customers, and the circumstances in which these perceptions are strongest. Customer preferences and their ranking of service firms for different service engagements are also included, to show a clear understanding of how clients consider and select service vendors.

Key questions addressed in this study include:

* Which service firms hold the top spots for market perception by industry and service area?

* What are leading firms' strengths and how do customers rank their overall delivery of services?

* What criteria do customers use to evaluate services firms and how much weight do they allot to each – by industry, company size, and profession?

* Who are the best-in-class services firms and how do differences in vendor perception impact competitive positioning?

IDC will be presenting high level results of this special study in a Telebriefing on December 13, 2007 at 12:00 pm U.S. Eastern Time. To register for this event, please go to – – and click the "Register Now" button.

If you are interested in purchasing the special study, Market Perception of Services Firms: Key Attributes for Success please contact your IDC Account Manager or email

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting .

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