IDC Reveals Winning Storage Technologies Through 2015 – Invest Wisely

FRAMINGHAM, MA – JULY 10, 2006 – Advances in digital storage technologies remain critically important to meet the future needs of an increasingly digital society. Successful IT and consumer-based digital device designs will place greater demands on digital storage to achieve further capacity increases at lower prices – with rising expectations for greater robustness, security, and reliability. This surge in storage requirements has given rise to new storage technologies looking to challenge the long-standing technologies used in a multitude of today's applications. The criteria for a given storage technology's success will vary with each application, and no one storage technology can possibly meet all storage application requirements, according to a new IDC special report. Despite challenges from competing storage technologies, IDC expects hard disk drives (HDDs) will continue to lead in density and price through 2015.

"Reports of the HDD's demise have been greatly exaggerated," said John Rydning, IDC's research manager for Hard Disk Drives & Components. "Mapping out technology and usage roadmaps through 2015 reveals clear strengths for some storage technologies and potential battle grounds between others. Winning storage technologies will offer the best balance of all requirements put forth by the computing device and its user in terms of cost, capacity, performance, environmental friendliness, and most importantly, ease of use."

Among the key questions answered in this report are the following:

— Which non-volatile storage technologies are most likely to emerge over the next several years and how will they compete for various applications?

— What manufacturing technology improvements need to take place for any given storage technology introduction to succeed?

— How long can hard disk drives remain the primary storage device for digital content?

— Will today's versions of NAND and NOR flash technology coexist, or be replaced by newer alternate technologies?

— What important factors could enable MRAM to replace DRAM in applications?

— What is the looming opportunity for Holographic storage?

The IDC special report, Storage Technology Futures to 2015: Flash, Disk Drive, Holographic, and New Technology Roadmaps and Applications Revealed, (IDC #202056) compares and contrasts several non-volatile memory technologies likely to be commercialized through 2015, including magnetic, optical, semiconductor and other future technologies. This report provides a primer for each non-volatile memory technology and discusses its pros and cons, as well as obstacles to overcome for further scaling or successful commercialization. Roadmaps related to the timing for commercialization as well as projections for density, price per gigabyte, and likely applications are given providing the ability to compare and contrast several storage technologies through 2015.

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About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting .