IDC Says Build and Buy Markets for Analytic Software Solutions to Exceed $16 Billion by 2003, Led by CRM

FRAMINGHAM, MASS., FEBRUARY 14, 2000 — The build market for analytic solutions will continue to be significantly larger than the buy market, at least through 2003. IDC estimates the worldwide build market (data warehousing software tools) will grow to $11.2 billion by 2003 while the buy market (analytic applications software) will be less than half that at almost $5.2 billion. In both markets, however, the big story will be customer relationship management (CRM) applications.

In the buy market, the fastest-growing analytic applications sector is CRM. In the build market, the fastest-growing sector is data warehouse access tools, with an increasing percentage deployed to analyze customer information. Overall, in 1999, CRM accounted for 32% of the combined build and buy market's revenues. That share will grow to 40% by 2003, when it will be the largest part of the market.

"The tremendous growth in total customer relationship management application software is a sure sign of the future growth of the CRM analytic segment," said Henry Morris, vice president of IDC's Data Warehousing and Information Access research. "There is a greater understanding in the marketplace of the need for back-end analytics to drive one-to-one customer relationships and the accompanying personalization."

IDC recently published two reports on the build and buy markets for analytic solutions. Data Warehousing Tools: 1999 Worldwide Markets and Trends (IDC #B21085) analyzes the build market. It includes forecasts through 2003 for data management tools, warehouse generation tools, and information access tools. For each segment key trends are discussed. Analytic Applications: 1999 Worldwide Markets and Trends (IDC #B20881) examines the buy market. It covers application software designed to measure, predict, and optimize business performance. It includes forecasts through 2003 for financial/BPM analytic, customer relationship management, and operations/productions analytic applications. For each segment, key trends and vendors' current performances are discussed. For both reports, forecasts are segmented by four geographic regions, operating environment, and vendor class. To order a copy of either report, contact Cheryl Toffel at 1-800-343-4952, ext. 4389 or at If you are interested in IDC's Data Warehousing and Information Access research service, contact Pat Duhl at 949-442-4038 or at

About IDC

IDC delivers dependable, relevant, and high-impact data and insight on information technology to help organizations make sound business and technology decisions. IDC forecasts worldwide IT markets and technology trends and analyzes IT products and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC is committed to providing global research with local content through more than 500 analysts in 42 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, and the financial community. Additional information can be found at

IDC is a division of International Data Group, the world's leading IT media, research, and exposition company.

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