IDC Selects 10 Wireless Entertainment Companies to Watch in 2007: Small Players That Could Have Big Impact

FRAMINGHAM, MA – MARCH 21, 2007 – Wireless entertainment is one of the most dynamic and innovative segments of the wireless industry today. Players in the mobile entertainment space are consolidating at a rapid pace, which in part, is strengthening the dominance of the industry's top players. However, the supply chain remains full of smaller companies. IDC believes some of these companies have the potential to make a fairly significant impact on the future direction of the wireless entertainment industry.

In this study, IDC highlights Loopt, Medio Systems, Millennial Media, Mobio Networks, Nellymoser, ooober, PeerMe, ShoZu, The Hyperfactory, and Trilibis Mobile as the 10 emerging wireless entertainment companies to watch in 2007. IDC research suggests these companies are some of the most interesting and innovative small companies in the wireless entertainment sector, yet few in the broader telecom industry have heard of them. These 10 emerging players share a similar recipe of innovative technologies, creative approaches to the market, and market experimentation.

"Some of the small companies highlighted in this study focus on areas such as mobile advertising/marketing, mobile search, mobile community, and mobile user-generated content and services, which have become some of the U.S. carriers' top priorities to help drive data usage and revenue," says Julien Blin, research analyst for IDC's Wireless and Mobile Communications.

This IDC study, 10 Emerging Wireless Entertainment Players to Watch in 2007 (IDC #205858), identifies 10 smaller emerging wireless entertainment companies that IDC analysts believe are worthy of particular consideration and may emerge as potentially serious players in the wireless entertainment space. Please note that none of the companies profiled in this report are currently clients of IDC.

Meet one-on-one with Julien Blin and other IDC mobile and wireless analysts at IDC's breakfast briefing event on March 28th in Orlando, Florida, during CTIA Wireless 2007. Hear IDC analysts discuss and debate the classic power struggles impacting the industry. This event will be moderated by Tracy Ford, associate publisher and editor of RCR Wireless News. Reserve a seat today for IDC's The Power Struggle Debate: Who Will Win? This event includes a full breakfast and private shuttle service to the Orange County Convention Center.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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