IDC Study Unveils Several Motivating Factors Driving Businesses and Consumers to Purchase Monitors

FRAMINGHAM, MA – FEBRUARY 12, 2001 – According to a recent IDC survey, several factors drive businesses and consumers to purchase computer monitors. However, not all factors motivate each group in the same way.

 

"The major monitor purchasing commonality between each group is value," said Eric Haruki, research manager for IDC's PC Displays and Projectors program. "Whether it's purchasing a same brand bundle system or buying different brand bundle systems, businesses and consumers agree saving money is the primary motivating factor influencing their decision. However, the commonalities pretty much end there."

According to IDC's survey, businesses and consumers prefer different monitor brands and utilize different purchase channels to obtain their monitors. Consumers gravitate toward resellers with a strong retail presence. Businesses purchase their monitors primarily through direct and VAR channels.

The survey also found a huge disparity exists between each group's use of product reviews before purchasing a monitor. Whereas 80% of consumers said they don't seek out reviews, more than half of the business respondents reported using reviews to make their purchasing decisions.

Regarding future monitor brand preferences, the consumer sample revealed a trend exactly opposite the business sample. Although nearly 37% of consumers expressed indecision, nearly all of the business respondents know exactly which monitor brand they plan to purchase in the future.

IDC recently conducted surveys of U.S.-based IS managers and consumers regarding their PC monitor usage and preferences. Results are published in IDC's new report, Buyer Aware: IDC's Fall 2000 U.S. Monitor Surveys (IDC #B23563). Three hundred IS managers and about the same number of consumers were asked a wide range of questions regarding current monitor ownership, the factors that affected their previous purchase decisions, their future buying plans (including specific motivations behind their purchase decisions), and their channel and brand preferences.

To purchase this report, contact Patrick Steeves at 1-800-343-4952, extension 6787, or at psteeves@idc.com.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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