IDC Survey Results Show Growing Level of Commitment Among Small and Midsize Firms Toward Adoption of Applications To Support Green Initiatives in the Supply Chain

FRAMINGHAM, MA – July 16, 2008 – In a survey of 250 decision makers at small and midsize enterprises involved in the manufacturing, wholesale, and distribution industries, IDC found that there is a growing level of commitment among both small and midsize firms toward the adoption of applications that would support more environmentally friendly supply chain initiatives.

"While the social responsibility for establishing green initiatives is now generally regarded as the norm for European companies, U.S. firms have been slow to embrace the technologies that would support this effort," said Judy Hodges, manager of IDC's Small and Medium Business Markets: Enterprise Applications research service. "However, in our most recent IDC AppStats Survey,we find that small and midsize manufacturers, wholesalers, and distributors in the United States are on the path toward leveraging innovative technologies to support a green supply chain."

IDC's research indicates that even among the smallest of the supply chain companies surveyed (those with 20–99 employees), there is a clear indication that support for green initiatives is emerging. Manufacturing and supply chain application providers should view these findings as an attractive opportunity to support the automation of new business processes and transformational business procedures.

IDC's latest survey research shows that small and midsize manufacturers, wholesalers, and distributors will seek the following:

* Manufacturing applications that support and sustain a renewable way of producing products to reduce supply chain risk while adding value for their customers, with the end goal of becoming more efficient and profitable

* Warehouse and distribution applications that help them streamline and improve the accuracy of inventory levels, as well as those that create a closed-loop system for reporting and reconciling inventory levels with the front office

* Mobile-enabled applications that will enable suppliers, manufacturers, wholesalers, and distributors to use devices that help to conserve energy, thereby reducing costs as well

* Human resource applications that help find, train, and support a workforce that is knowledgeable in areas of green manufacturing and distribution and can manage facilities that are equipped with energy efficiency technology and are staffed with a "green collar" workforce

The goal of IDC's new study, AppStat Survey: Growing Movement Toward Green IT at Small and Midsize Manufacturers, Wholesalers, and Distributors in the United States (IDC #212825) is to examine the current role of green and sustainability initiatives at small and midsize manufacturers, wholesalers, and distributors in the United States. For this purpose, IDC executed a telephone survey of 250 decision makers at small and midsize enterprises involved in the manufacturing, wholesale, and distribution industries. These findings will help application software and services providers develop a targeted sales message for green and sustainability support in the manufacturing and wholesale/distribution industries.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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