IDC Survey Reveals Strong Adoption of eRecruiting Services Among Biotech, High-Tech, and eCommerce Industries

FRAMINGHAM, MA – MAY 21, 2001 – According to IDC’s recent survey of approximately 300 HR executives, use of erecruiting services is highest in the biotech, high-tech, and ecommerce industries among the six vertical industries surveyed.

 

"Companies with core competencies in technology are more likely to understand the value and benefits of using Web-based services and are therefore more willing to use erecruiting services," explained Christopher Boone, an analyst for IDC’s eRecruiting research program.

Moving beyond vertical industry adoption rates, the findings about why companies use erecruiting services are more unexpected. Improving quality of service scored among the top factors for choosing erecruiting services according to respondents. Automating administrative tasks, on the other hand, was not a primary factor. However, many erecruiting service providers use this as a major selling point.

"The take-away message here is that vendors need to readdress their marketing messages and deliverables and focus on what customers within each vertical industry perceive as the benefits of erecruiting," Boone said.

IDC’s survey also revealed an opportunity to overcome a barrier to erecruiting adoption. Many companies said they don’t use these services because HR/recruiting is a low priority for their IT departments. "eRecruiting services relieve the burden of managing online job postings and resume databases from IT departments," said Ellen Julian, director of Workforce Management Services research at IDC. "If communicated effectively, vendors can use this obstacle to their advantage."

Additional results and insights can be found in IDC’s report U.S. Vertical Industry Usage Patterns for eRecruiting Services (IDC #B24409). This report examines adoption of erecruiting services in the following industries: biotech, ecommerce, financial services, healthcare, high tech, and manufacturing. Additionally, the report discusses the decision makers involved, factors driving and inhibiting use of erecruiting services, and types of services demanded for each industry.

The report also offers recommendations for how service providers can increase their presence in the erecruiting market.

To purchase this report, contact Jim Nagle at 1-800-343-4952, extension 4549, or at jnagle@idc.com.

For more information on eRecruiting program, contact Jill Toole at jtoole@idc.com.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

 

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