IDC to Examine the Power of the Platform at Expanded RFID Conference

FRAMINGHAM, MA. – APRIL 12, 2006 – In the first quarter of 2006, there has been a renewed buzz surrounding RFID. Manufacturing Insights, an IDC Company, believes that this new enthusiasm is a result of a few key shifts in the strategies that companies are adopting to create value through the use of RFID technology. Manufacturers are shifting their focus away from compliance projects and are focusing more toward business scenarios that involve combining RFID with bar-coding, sensors, actuators, and wireless networking, enabling a much more powerful platform with greater potential of return on investment.

On June 8th, the RF-Enabled Sensor Networks Forum, formerly known as the IDC RFID Update Conference, will examine the power of this platform and the business benefits achieved as a result. Featuring Manufacturing Insights analysts and subject matter experts, this year's conference, to be held at the Seaport Hotel in Boston, Massachusetts, will present insight into how combining RFID with other sensor networks can improve information visibility and enable new business opportunities.

According to Bob Parker, Vice President of Manufacturing Insights, and chairman of the of the conference, "There is a clear segmentation when it comes to RFID adoption. The 'Compliance Cowards' are companies faced with a customer-mandated requirement and make minimum investments to comply, with equally minimum prospects for an acceptable financial return. The 'Pilot Prisoners' explore potential applications in trial projects, but, without an ability to articulate any significant business value, never achieve any significant implementation."

"At the RF-Enabled Sensor Networks Forum, we will spotlight a third type of company – 'Option Optimists' – who have taken an aggressive investment approach to putting down the foundation for the next generation of data acquisition. This foundation goes beyond RFID to include all forms of identification and the ability to economically network them together. These advanced companies understand that they are giving themselves options to enable more accurate, complete, and timely information to support faster operational decision making – a realization of the sense and respond supply chain."

The Forum's comprehensive program coverage also includes the


— Making the case for adopting a data acquisition platform view

of RFID in order to make better deployment decisions.

— Architectural strategy that can handle the unique requirements

of high data rates, wireless connectivity, and integration of

enterprise applications.

— Panelist perspectives on how companies are pacing investments

in RF sensor nets.

— Special interest sessions covering industry-specific

applications with lessons applicable to other business

sectors, including:

– Combining RFID and sensor technology for drug safety and

asset management in the upstream oil and gas industries

– Applying tools to increase supply chain visibility and

enhance product value

Sponsors and Partners of the IDC RFID Update conference include: IBM, Aim Global, Sensor Networks Consortium, Women in Technology International, Chief Supply Chain Officer Magazine, M2M Magazine, Manufacturing Automation, Manufacturing Business Technology, Supply Chain Manufacturing & Logistics, Supply Chain Review, Supply & Demand Chain Executive and The Wall Street Journal.

For more information or to register for the RF-Enabled Sensor Networks Forum, please go to

Complimentary press passes are available for qualified journalists. To request a press pass, please contact Dana Basilone at 508-988-6891 or

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a division of IDG, the world's leading technology media, research, and events company. Additional information can be found at