IDC to Unveil Alternative RFID Evaluation Model at RFID Conference in June

FRAMINGHAM, MA – APRIL 5, 2005 – 2005 will test the true viability of RFID/EPC deployments as major RFID pilots in the supply chain have moved into the early stages of real-world deployment. Wal-Mart is marching on with its plans to push RFID and EPC onto pallets and cases and the Department of Defense continues to mandate that its suppliers use RFID. Meanwhile, the pharmaceutical industry is pushing forward with tracking and tracing via RFID to thwart counterfeiting and diversion of drugs. But are these organizations and their partners and suppliers seeing the benefits that RFID and EPC originally promised?

On June 14, the IDC RFID Update Conference will present the latest news and developments about the state of RFID, with a focus on business case studies that work, supplier mandate field reports, and the future of the technology. The conference, to be held at the Sheraton Boston Hotel, will feature market research and analysis from IDC, subject matter experts and best practice implementation examples from users across a variety of industries.

"Technology like RFID is unfairly penalized by traditional evaluation models like Net Present Value, which leads to poor investment strategies. We have developed an alternative approach, one that applies Real Options, to better understand the potential of RFID and sensor networks. At this conference we will unveil the model, report on the progress of the technology, and share case studies of implementations delivering benefits," said Bob Parker, vice president of Manufacturing Insights, an IDC Company, and chairman of the event.

The conference will provide comprehensive coverage on a wide range of RFID issues, including:

— Real-world RFID: How the technology is powering more responsive supply chains

— Supplier field reports on translating mandate requirements into action, cost of implementation, and timelines

— The emergence of sensor networks for supply chain visibility and efficiency

— Adaptive business networks will be key elements for competing in today's business environment

— Addressing interoperability issues: How one company defines the location of the RFID read events

— Technical specifications and standards

In addition to providing the latest news, research, and case studies, the conference offers an important opportunity for attendees to network with their peers and to discuss the challenges and solutions faced in the real world.

Sponsors and Partners of the IDC RFID Update conference include: IBM, SAP, Frontline Solutions, InfoWorld, Managing Automation, RFID News & Solutions, RIS News and the Wall Street Journal.

For more information or to register for IDC RFID Update, please go to www.idc.com/rfid05 .

Complimentary press passes are available for qualified journalists. To request a press pass, please contact Dana Basilone at 508-988-6891 or dbasilone@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Additional information can be found at www.idc.com

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