IDC’s 20th Breakfast Briefing at CTIA to Highlight the Forces of Change and Potential Shifts of Power within the Mobile Industry

FRAMINGHAM, MA. – October 19, 2007 – Apple's iPhone could forever change the institutionalized – and some may argue, fossilized – structural relationship between mobile operators and device vendors, tilting the balance in favor of the latter. Elsewhere, an industry-redefining struggle is underway for control of the content to be viewed on the "third screen" of mobile devices. These potential shifts in the balance of power have significant implications for the mobile industry and will be addressed by IDC's mobile experts at a breakfast briefing to be held October 24 in conjunction with CTIA Wireless I.T. & Entertainment 2007.

IDC believes that the U.S. mobile ecosystem is ripe for transformation to one that focuses on customers and the customer experience – whether that customer is a mobile user, a content provider, or an advertiser. The ecosystem needs to be transformed to one that focuses first and foremost on maximum value creation for the key players in the ecosystem starting with end users, rather than maximum value extraction from end users' wallets.

"One of the many consequences of technological convergence is that industry players, once rooted in erstwhile separate industries like telecommunications, broadcasting/media, and the Internet, are now competing in the same content delivery space. The blurring of sectoral boundaries has created new opportunities as well as generated new causes for concern for many players," says Shiv Bakhshi, Ph.D., IDC's Director of Mobile Device Technology. "While most players recognize that collaboration and cooperation are obvious keys to success in the emerging environment, the rampant fear of seeing value 'bleed' to other sectors is keeping most players from embracing collaboration."

IDC's breakfast briefing will be held Wednesday, October 24th from 7:30–10:30 AM PDT at the Hilton San Francisco, located at 333 O'Farrell Street. IDC analysts will provide commentary through individual presentations that explore the reshaping of the mobile ecosystem and will participate on a discussion and debate panel moderated by Tracy Ford of RCR Wireless News. To register for this complimentary IDC event, visit http://www.idc.com/ctiafall07 .

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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