IDC’s Chief Marketing Officer Market Predictions for 2013
Framingham, MA – December 18, 2012 – Today, IDC announced details of the upcoming web conference, “Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data,” to be held on January 8, 2013 at 11:00 a.m., U.S. Eastern time. The complimentary web conference will feature Rich Vancil, Vice President, Executive Advisory Group, and will explore the challenge for today’s CMO in dealing with the self-educated buyer – the smart, resourceful, and socially connected consumer who does his or her own research before ever entering the formal channels of a vendor's marketing and selling apparatus.
To register, please visit: http://bit.ly/IDC_Predictions2013_CMO.
“To be successful, today’s CMO has to become a Master of Data,” said Richard Vancil, Vice President, Executive Advisory Group, IDC. “The ability to do so is not just a "bet the marketing department" issue, it's a "bet the company" issue. And for those who do not believe that, just look at the number of companies and industries already transformed by the internet. And then multiply that rate of change by 5 times or more – and you are looking at the near future.”
As a "preview" to the full list of CMO Predictions, IDC predicts the following trends will have an impact on the CMO role in the coming year:
• Prediction #1: The C-Suite (CEO, CFO, and COO) will demand that the CMO produce both a strategy and a plan for how market-driven data will significantly contribute to corporate objectives.
o IDC believes that these are going to be candid and difficult conversations between CEO and CMO. In many situations, the CEO may determine that his current marketing organization is just not up to the task.
• Prediction #2: The CMO and the CIO begin 2013 as functional peers. They begin 2014 as either friends, or frenemies!
o The CMO and CIO are going to have to work together, especially for IT areas that no longer sit as an island within Marketing. And because those marketing IT areas now have a lot of cross-functional dependencies with other operating units – such as with Sales, Finance, and Service – there is going to be increased CMO and CIO dialog.
To hear the complete list of IDC CMO Predictions and receive a complimentary copy of the presentation, register here: http://bit.ly/IDC_Predictions2013_CMO. All Predictions web conferences are complimentary and open to anyone who wishes to register.
For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or firstname.lastname@example.org. Reports are available to qualified members of the media. For information on purchasing reports, contact email@example.com; reporters should firstname.lastname@example.org.
About IDC Predictions
As we have for the past three decades, IDC ends the year with our outlook for the coming year in the IT market. During the next 60 days, IDC will publish literally dozens of IDC Top 10 Predictions documents for 2013. Please visit www.idc.com/predictions2013 for a complete listing.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visitinghttp://www.idc.com/.
About IDC Insights
IDC Insights lines of business assist businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks, maximizing the effectiveness of IT investments, identifying new opportunities, and bringing forth technology solutions that are aligned with the organization's business objectives. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit http://www.idc.com/, email email@example.com, or call 508-872-8200. Visit the IDC Insights Community at http://idc-insights-community.com/.