IDC’s Directions 2007 Focuses On Finding Opportunities In An Era Of Disruption

FRAMINGHAM, MA – FEBRUARY 21, 2007 – Almost every aspect of the IT industry is in the throes of innovation and disruption with globalization, convergence, mobility, service-oriented architecture, Dynamic IT, Web 2.0, and compliance all conspiring to rapidly change the industry landscape. These growing uncertainties in the technology market, and the key growth opportunities available to astute players, will be addressed at IDC's Directions 2007: Finding Opportunities in an Era of Disruption. The 42nd annual IDC Directions conferences will be held March 6, 2007 at the San Jose Convention Center in San Jose, Calif., and March 14, 2007 at the John B. Hynes Convention Center in Boston, Mass.

As the industry evolves under the pressures of innovation and disruption, IT users, investors, and vendors must be ready to adapt quickly. IDC's Chief Research Officer John Gantz will put these trends in perspective in the opening session and discuss what the implications are for technology users and vendors. "The intent will be to examine the potential unintended consequences of these trends, and develop a road map for those traversing the new landscape in search of opportunity," explained Gantz.

In the wake of these trends, IT organizations are devising new models, vendors are facing new competition, and investors are wondering if incumbents have the advantage or the disadvantage. IDC's Vice President of Consumer and Broadband Markets Danielle Levitas will address whether consumers or technology are driving these market transitions. Similarly, David Tapper, Program Director, Outsourcing, Utility and Offshore Services at IDC, will explore how the world of service delivery is undergoing its own radical transformation and offer insight to companies that are looking to stake a position. And Frank Gens, Senior Vice President of Research, IDC, will explain how this "hyperdisruption" is already beginning to redefine the winning technologies and strategies of IT in the Enterprise.

The closing keynote address will be delivered by Don Tapscott, best-selling author of Wikinomics: How Mass Collaboration Changes Everything and one of the world's leading business strategists, who will share how smart companies – both customers and suppliers of IT products and services – can harness collective capability and genius to spur innovation, growth, and success. "Technology and social change are propelling us into a new age where people participate in the economy like never before," according to Tapscott. "This is changing how goods and services are invented, produced, marketed, and distributed on a global basis."

In addition to the general sessions outlined above, Directions 2007 will offer topic-focused sessions spread across six tracks – with a seventh consumer track added in San Jose – as well as a variety of briefings and special interest sessions. Each session will feature IDC analysts offering the latest market intelligence and advice based on IDC's worldwide research. Directions 2007 will also feature an expanded Pavilion, offering more opportunities to make connections with IDC analysts through private one-to-one meetings and topic-driven lunch roundtables.

IDC's annual Directions conferences have earned the reputation of being among the most important industry events of the year, drawing thousands of IT suppliers, professionals, and executive decision-makers worldwide. In addition to the two U.S. conferences, IDC hosts regional Directions conferences throughout Asia/Pacific, Europe and Latin America.

For additional information or to register for either Directions 2007 conference, please visit http://www.idc.com/directions07 . Registration is also available by telephone at 800-605-5849 or 978-597-0133.

Complimentary press passes to Directions 2007 are available to qualified members of the media. To request a pass, please contact IDC's public relations team at 508-935-4200 or press@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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