IDC’s European IT Forum to Present Strategies for Navigating the New Economy in the World’s Largest Single Market

London, May 26, 1999 — With a population of 300 million, a strong single currency, and an increasingly global market, Europe is becoming the largest and most attractive market in the Internet economy. International Data Corporation's (IDC's) ninth annual European IT Forum will present the main issues affecting the development of the European IT industry at the beginning of the new millennium. This year's Forum will take place at the Meridien Montparnasse Hotel in Paris, on 12-14 September 1999.

"The Internet is driving fundamental changes in economic structure, which are creating both unprecedented opportunities and unlimited competition in every sector of the IT industry," said Roberto Masiero, European President of IDC. "As the Internet economy takes shape, an entirely new breed of companies has been attracted to Europe by the liberalization of the market and new financing opportunities." This, in addition to growth in digital media and mobile markets as well as increased R&D, will enable Europe to become more competitive against the two other giant markets of Japan and the United States.

Over the course of this two-day event, leading representatives from global IT vendors, local IT firms, management consultancies, and financial institutions will address such topics from their perspective. Senior IDC analysts will complete the picture in providing a wealth of in-depth quantitative and analytical information on the region's IT markets; they will discuss specific trends, developments, opportunities, and emerging hot market segments into the next millennium.

Keynote Speakers Include:

— Michael Dell, Chairman of the Board & CEO, Dell

— Douglas F. Aldrich, Global Managing Director Strategic Information Practice, AT Kearney

— Patrick McGovern, Chairman & CEO, IDG

— David House, President, Nortel

— Erwin Koenigs, Chairman & CEO, Software AG

— Frank Gens, Senior Vice President Research, IDC

— Scott McNealy, President & CEO, Sun Microsystems

— George T. Shaheen, Managing Partner & CEO, Andersen Consulting

— Max Watson, Chairman, President & CEO, BMC Software

— Nicholas Negroponte, Founder and Director of MIT's Media Lab

— Bernard Vergnes, Chairman, Microsoft Europe

— Lester Thurow, Professor of Management and Economics, MIT Sloan School of Management

— Tim Koogle, Chairman and Chief Executive Officer, Yahoo

— Richard H. Brown, Chairman & CEO, EDS

— Peter Rowell, Managing Director, Regent Associates

— Friedrich Froeschl, President & CEO, Siemens Business Services

— Douglas S. Massingill, President & CEO, J.D. Edwards & Company

— Michael Zisman, Executive Vice President of Strategy, Lotus Development & Vice President of Strategy for the Software Group, IBM

For further information and details on how to register, please visit the conference Web site at http://www.idcresearch.it/forum/itforum99/. For complimentary press registration, please contact Meryl Salter, +44 181 987 7109 or msalter@idc.com.