IDC’s Green IT Forum to Showcase Best Practices, Cost Efficient Strategies, and Expert Guidance Around Making the Business Case for Green IT

FRAMINGHAM, MA – May 21, 2008 – IDC today announced plans for the IDC Green IT Forum West taking place June 10, 2008 at the Santa Clara Hilton in Santa Clara, CA.

Building upon the success of the recent IDC Green IT Forum East, which drew 200 attendees to New York City on February 28th, the program is designed for senior IT, technology, procurement, and strategic planning executives tasked with managing the role of Green IT to effectively measure and capture market opportunities for energy efficient systems.

“Most IT executives get the message that a Green IT strategy is a good one, but many simply don’t know what it will cost”, says Vernon Turner, senior vice president at IDC, “Many are wrestling with the Green IT business case, and quickly back into the skeptic’s corner. However, if they look at a Green IT as an outcome from a Lean IT strategy, then it’s a different story.”

The program will take a holistic view of IT asset disposal and power and cooling in light of fast-evolving security and environmental legislation. Featuring end-user case studies, IDC analysts and industry experts, the program offers actionable advice for market leaders driving Green IT initiatives as well as provide a comparison of competitive Green IT initiatives in the marketplace.

In addressing the Forum theme, "Profiting From a Greener IT Infrastructure," the Forum will explore key topics including: "Where's the Pay-Off with Green IT?," "Reducing the Storage Power Consumption Footprint," "Leading Energy Efficiency in IT A Utility Perspective," "The Missing 'Green' Conversations around 'Low-Hanging Fruit' in the Data Center," "Reducing Risk with Strategies for Efficient IT Asset Disposal," "Energy Effectiveness in the Data Center," "Cost vs Environmental Consideration," and "Greening the Electronics Footprint."

The outstanding speaker line-up includes senior executives from Department of Energy, Environmental Protection Agency, EYP Mission Critical Facilities, Hewlett Packard, IDC, Intel Corporation, Kaiser Permanente, Lawrence Berkeley National Laboratory, Northrop Grumman, and Pacific Gas and Electric Company.

Sponsors and Partners of the IDC Green IT Forum West include: HP, Intel, Intechra, Building Operating Management Magazine, Computer Technology Review, Data Center Journal, Data Center Knowledge, Data Storage Connection, InfoStor, IT Management, NetworkWorld, The Open Group, Virtual Strategy Magazine, and the Wall Street Technology Association.

For more information or to register for the conference, please visit IDC’s website Complimentary press passes are available for qualified journalists. To request a press pass, please contact Lisa O’Brien at 508-988-7557 or

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts in over 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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