IDC’s New Program Examines Crucial Competitive Advantage – Innovation

FRAMINGHAM, MA, SEPTEMBER 5, 2000 – IDC today announced the launch of The Contenders: Emerging Services Innovators, a research program designed to identify leading-edge innovations and the people and companies behind them in the explosive business services sector.

"This program is about emerging companies that are changing the rules about the way business services are delivered, how business gets done, and the role innovation plays in establishing and maintaining a competitive advantage," said Alister Sutherland, manager of IDC's new research program. "We'll be examining their business models, reporting what works and why, and we're looking for proof of concept: The companies we cover must be driving revenue, customers, and showing demonstrable growth that is well beyond their competitors."

The Contenders: Emerging Services Innovators is targeted at senior business decision makers; the corporate investment and venture community; and business development, partners and alliances, mergers and acquisitions, and related operational arms of Global 1000 IT firms.

According to IDC, innovation is a key driver of mergers and acquisitions. Established companies often look to acquire or partner with small, innovative firms who were first to market to give them a competitive advantage. As a result, mergers and acquisitions are occurring at a frenetic rate. For the first six months of 2000, worldwide mergers and acquisitions activity is estimated at $1.88 trillion.

Innovation and the Internet are also heightening activity in the business services market. This year in the United States alone, IDC expects overall business services revenues will exceed $850 billion. By 2003, the U.S. market for Internet business services will top $60 billion.

Subscribers to IDC's Contenders program will gain an in-depth understanding of the underlying changes taking place in the market and the advantages being reaped by first movers and early adopters. The program cuts through the hype of the e-economy and addresses the key issues senior management professionals care about:

Who are the best new firms to partner or form alliances with?

Which firms could be the ones with world-beating innovations?

What are the hottest new markets and who are the hottest new firms that represent investment or acquisition opportunities?

What new technologies and services are available, and how can they help my clients or me gain competitive advantage?

Which innovations will cut my services overhead?

How will this information help improve my profitability?

When will these changes have significant impact on my industry?

"The program is right in line with service providers' need to know, especially in the face of the current uncertainty with the new economy," said Michael Melenovsky, senior vice president of IDC's Worldwide Services Industry research. "It reinforces IDC's position as the market's thought leader when it comes to predicting, spotting, and covering the most important leading developments in the IT services industry."

For more information on IDC's Contenders research program, contact Alister Sutherland at 416-369-0033 ext. 269, or at asutherland@idc.com.

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 600 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at http://www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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