IDC’s New Program Explores Globalization and Localization Services Industry

FRAMINGHAM, MA – MAY 8, 2001- The emergence of ebusiness and the competitive pressures to become global have been a business and IT nightmare for many companies. In response, a dynamic and rapidly growing globalization and localization services industry has emerged to help organizations understand, and successfully deal with, the challenges of becoming globally expansive, yet locally sensitive. This industry is the focus of IDC’s new market intelligence program, eGlobalization and Localization Services, which is designed to explore the business and IT services opportunities and challenges around assisting and enabling companies to position their Web presence, business initiatives, and corresponding products and services to the world marketplace.


"IDC’s new program provides a depth and breadth of research around the globalization and localization industry that has previously been unavailable," said Alexander Motsenigos, senior analyst for IDC’s eGlobalization and Localization Services program. "The new program will serve as a crucial resource for globalization-localization service providers in understanding marketplace trends, offerings, opportunities, and related strategic and tactical business and IT issues."

According to IDC, this service delivers a rational and dynamic approach to understanding, evaluating, and analyzing a service provider’s positioning, among other factors, within the globalization and localization industry.

A key piece of research recently published under this new program is IDC’s Globalization and Localization Industry: Defining a Worldwide Opportunity (IDC #B24080). This bulletin describes IDC’s globalization and localization market model, defines key terminology, and clarifies solution concepts and terms that form the foundation of IDC’s competitive service categories. To purchase the bulletin, please contact Jim Nagle at 1-800-343-4952, extension 4549, or at

To learn more about IDC’s eGlobalization and Localization Services research, please contact Jill Toole at 508-988-6915 or at

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 700 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

# # #

All product and company names may be trademarks or registered trademarks of their respective holders.