IDC’s Sales and Marketing Effectiveness Summit Focuses on Best Practices in Acquiring and Retaining Customers

FRAMINGHAM, MA – MARCH 5, 2007 – As the need to better align marketing and sales processes increases, IDC today announced the expansion of the former Marketing Performance Measurement Summit into the new Sales and Marketing Effectiveness Summit, scheduled on April 16th at the Marriott East Side Hotel in New York City.

This one-day interactive conference offers best practice case studies to help sales and marketing executives learn how to prioritize and improve process and productivity through better alignment in goals, planning, budgeting and execution. The program will focus the tools necessary to achieve a primary goal of all sales and marketing teams – to dramatically increase the rate at which they acquire new and retain current customers.

"The sales and marketing functions are entering a period of increased pressure for productivity," says Rich Vancil, IDC's vice president, CMO Advisory Practice and Executive Advisory Group. "IDC research shows that the most promising areas for efficiencies and productivity gains are with those processes that lie at the intersection of sales and marketing. This event is designed to illuminate that intersection with concrete ideas for management improvement."

Featuring case studies and real-world perspectives from end-user executives, IDC analysts, and industry experts, the conference has a stellar line-up of speakers including executives from AT&T, Avnet, Cardinal Health, Cisco Systems, Dow Corning Corporation, FedEX, IDC, JPMorgan Chase, Kodak, LogLogic, SAVO Group, Siemens Medical Solutions and Xerox.

Program topics include:

— Creating a common mission between Marketing and Sales

— Identifying and serving your most promising prospects and customers for greatest ROI

— Creating a consistent customer experience and driving customer-centric thinking throughout the organization

— Integrating the sales process and pipeline with the core marketing process thus accelerating sales and improving close rates

— Enabling your sales organization to clearly articulate the value and differentiation of your product or solution

— Utilizing Business Intelligence to improve sales performance

— Effectively using new tools and techniques for Marketing Operations, Planning and Measurement

Sponsor and Partners of the IDC Sales and Marketing Effectiveness Summit include the SAVO Group, Alinean, Cymfony, Eloqua, the Sant Corporation, the Business Marketing Association of New York City and BtoB Magazine.

For more information or to register for the conference, please visit IDC's website at http://www.idc.com/smesummit07 . Complimentary press passes are available for qualified journalists. To request a press pass, please contact Dana Basilone at 508-988-6891 or dbasilone@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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