IDC’s Semiconductor Research Group Launches New “SMART TECHnology World” Conference in San Francisco 

Global Leaders Explore How Smart Devices are Reshaping the Embedded Market Landscape

SAN MATEO, CA – February 17, 2011 – The International Data Corporation (IDC) Semiconductor research group today announced its first ever SMART TECHnology World conference, which is scheduled for April 19-20, 2011 in San Francisco. The event is open to sponsors, attendees, and speakers who are interested in participating in the two-day event.

Today's smart embedded technologies do more than just control and add features within a system – they enable products to connect to each other, offer security and manageability, and open the door to new applications and innovation that are fundamentally changing the way we work, live, and play. Enabled with leading semiconductor technologies, high level operating systems, and a growing base of applications, smart devices are on the cusp of mainstream adoption and widespread commercial scale.

"IDC predicts that the total available market for smart devices will exceed 25 billion by 2020," said Mario Morales, vice president of IDC's semiconductor research group. "The task of embedding intelligence into the systems around us – smart electrical grids, home networks, automobiles, and industrial devices – has broad and deep implications for the embedded system market."

As the leader in semiconductor, systems and embedded research and analysis, IDC plans to bring together influential thought leaders and leading technology companies to discuss this multibillion-dollar market. As the first and only conference exclusively centered on smart technologies, the event will explore the adoption of smart devices across a broad set of verticals, systems, markets, ecosystems, and how they all come together.

SMART TECHnology World is for decision makers – executive management, financial investors, business managers and end users of smart technology. IDC analysts and market leaders from across a spectrum of industries will guide you through the opportunities that are unfolding in the smart technology value chain. No shop talk, just smart conversations on what is on the horizon for the smart devices and embedded markets. Unlike other events where attendees must walk an expo floor or wade through countless sponsored "educational sessions," SMART TECHnology World puts you at the center of what is relevant about the market, with in-depth keynotes, content rich breakout sessions, engaging roundtables, and opportunities to network with the companies that are defining the space.

Attendees can expect to:

Learn how smart technology is changing the consumer experience in devices such as smart TVs, tablets, industrial devices, and automotive electronics;

Assess the underlying challenges and opportunities of supporting the next billion mobile devices connecting on our existing networks;

Discover the emerging vertical software and service ecosystems that are thriving in the initial wave of smart devices.

And the first 100 attendees to register for SMART TECHnology World will receive a package of IDC Semiconductor's 2011 Predictions report and an additional report or data cut, valued at $3,000.

The conference will be held on April 19-20 2011 at the Ritz-Carlton in San Francisco. For more information about SMART TECHnology World, including a complete agenda and registration information, please visit