IDC’s Service-Oriented Architecture Forum to Bring Together Top Executives and Industry Experts to Discuss Best Practices and Lessons Learned Around SOA Implementation

FRAMINGHAM, MA – OCTOBER 19, 2006 – IDC announces the IDC Service-Oriented Architecture Forum: Creating a Dynamic Business Environment with SOA taking place on November 16, 2006 at the Hyatt Regency Chicago, Chicago, Illinois. This interactive Forum is designed for senior IT and business executives seeking practical tools to optimize resources, increase process efficiency, and meet the demands of a dynamic business environment through SOA.

Featuring case studies and real-world perspectives from end users, IDC analysts, and industry experts, the agenda provides foundation education, best practices, and lessons learned around the strategic and technical aspects of SOA implementation. Two breakout tracks addressing the unique challenges facing technology and management executives will also be featured.

In addressing the Forum theme, Creating a Dynamic Business Environment with SOA, speakers will explore key topics including Legacy Systems; Governance; Business Agility; Monitoring and Managing SOA Frameworks; SOA and Supply Chain; and Building a Business Case and Selling SOA Internally.

A partial list of speakers includes:

— James Barry, Vice President Application, Payroll Front End and HR Application Development, ADP

— David J. Berry, Senior Vice President & Chief Information Officer, Coty Inc.

— Sandy Carter, Vice President, SOA & WebSphere Strategy, Channels and Marketing, IBM Corporation

— Andres E. Carvallo, Chief Information Officer, Austin Energy

— Clinton Chow, Chief Application Architect, City of Chicago

— Ian Cole, Technical Director, Hewlett-Packard

— Brian Erickson, National Solution Leader for Strategic Technology Solutions, Hitachi Consulting

— Gary Gallant, Vice President, Information Management Americas, Coty Inc.

— Ed Kourany, Senior Director, WW Consulting, BEA Systems

— Thad Marcelli, SOA Architect, Motorola

— Scott Metzger, Chief Technology Officer, TrueCredit

— Derek Rost, Director, Application Architecture, Amtrak

This year's Forum also features a live interoperability demonstration where vendors will showcase use of standards and solutions within a heterogeneous SOA scenario. This collaborative and interactive session will illustrate SOA in action and leverage standards across different vendor implementations.

Sponsors and Partners of the IDC Service-Oriented Architecture Forum include:

IBM, Hewlett Packard, BEA Systems, Hitachi Consulting, Cordys, Four J's, Business Integration Journal, Business Trends Quarterly, Computer Technology Review Magazine, Managing Automation, The Manufacturer Magazine, Manufacturing Business Technology Magazine, Network World, and Supply & Demand Chain Executive Magazine.

For more information or to register for the conference, please visit IDC's website http://www.idc.com/soamidwest06 . Complimentary press passes are available for qualified journalists. To request a press pass, please contact Lisa O'Brien at 508-988-7557 or lobrien@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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