IDC’s Survey Finds the European Deployment Rate of Business Intelligence Software Will Reach 50% in Three Years

COPENHAGEN – MAY 16, 2001 – According to IDC's recent end-user survey of 405 European organizations, the current deployment rate of business intelligence software is 15%. In three years, this rate will reach 50%. Driving this growth are ebusiness and all the effects ebusiness advancements will have on the business intelligence market.


"Increased ebusiness is enhancing companies’ needs for analyzing, assessing, and reporting on the increasing amounts of customer data gathered from transactions and Web traffic," said Christina Steensboe, program manager of IDC’s European Data Management and Information Delivery research. "With increased intranet and extranet adoption bringing business intelligence tools to new users throughout organizations, with business intelligence tools becoming more user friendly, and with new ways to access these tools, intelligence software deployment is sure to pick up speed."

However, IDC believes companies in this market first need to be educated on the benefits of deploying business intelligence. According to IDC’s survey, business intelligence is not yet filtering through to European organizations. In fact, 29% of the respondents either refused to answer the question of whether they were already deploying or planning to deploy business intelligence software within three years or answered "don’t know."

According to IDC, Web access is bringing business intelligence to new users throughout organizations. "New users and the understanding that knowledge is essential in the fight for retaining customers are the main growth drivers," Steensboe said. "Large quantities of data are already held within organizations in various administrative systems. The key is to turn this data into knowledge for organizations to gain a competitive advantage."

According to the survey, France is the current front-runner when it comes to implementing business intelligence tools, but Sweden is one of the most promising markets going forward, with 51% of Swedish companies planning to deploy business intelligence tools in three years. In comparison, the average deployment rate for all companies surveyed is 36%.

IDC believes business intelligence tools are increasingly being integrated into application solutions and sold as part of an entire package. The likely consequence of this for business intelligence vendors is that they will find it increasingly tough to sell best-of-breed tools directly to end-user organizations.

IDC’s bulletin Demand-Side Survey: European Business Intelligence Market Ready for Take-Off (IDC #LT22H) provides valuable information about business intelligence deployment issues. It deals with matters such as how far European organizations are in deploying business intelligence software, the technologies implemented, and the degree of sophistication of the deployed solutions. This bulletin is available to purchase from your local IDC office.

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 700 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.


# # #

All product and company names may be trademarks or registered trademarks of their respective holders.