IDG Achieves Record Ad Page Growth In U.S.
BOSTON, MA – APRIL 26, 2000 – International Data Group (IDG), the world's leading IT media and information services company, ended the first quarter with record gains in U.S. ad page growth, posting an increase of 35 percent, surpassing the overall market growth of 10 percent and significantly outpacing competitors Ziff, where pages fell 14 percent, and CMP, where pages fell 11 percent, according to IMS/The Auditor, an independent ad-tracking firm.
IDG's performance reflects the company's broad publication portfolio, which reaches more technology influencers than any other company. The growth occurred across the entire IDG product line, including IDG's enterprise publications, such as CIO (up 49 percent in ad pages), Network World (up 59 percent in ad pages), its entertainment and gaming publications, such as GamePro (up six percent in ad pages).
"Today's complex technology architectures depend on the knowledge and experience of CIO's, Network Managers, CTO's, IT leaders and Internet strategists — the kind of buyers building the Internet economy," said Kelly Conlin, president and CEO of IDG. "These buyers depend on IDG's publications, Web sites and conferences for insight, information and community."
IDG's success is also evident from recent growth and expansion across its entire global portfolio of businesses – events, online initiatives, publications and research. IDG recently launched several new events – Windows 2000 Conference and Expo's iB2B conference and ASP World Conference and Expo. IDC research continues to be the most authoritative forecaster for the Internet economy, enhancing its Internet market commerce model with its global survey of e-executives. IDG also continues to aggressively boost its online offerings, launching ITworld.com and ITcareers.com in the first quarter.
About International Data Group
Headquartered in Boston, International Data Group (IDG) informs more than 100 million people worldwide about information technology, more than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, CIO, and Channel World. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 43 countries worldwide. Company information is available at http://www.idg.com.