IDG Captures The Highest Percentage Of Ad Pages In Europe, Middle East And Africa In 2000

BOSTON, MA -APRIL 11, 2001 – International Data Group (IDG), the world's leading IT media and information services company announced today, a 6 percent increase in total ad pages for 2000, compared with an overall total market decrease of 2 percent in the region, according to recent data from AC NielsenMMS. IDG's share of total advertising pages increased to 33.3 percent, 12.4 percentage points higher than its nearest competitor, VNU. Results also indicated that over half of the IT advertisers in EMEA utilized IDG's publications to effectively reach their target audiences.

 

"These results reflect IDG's continued leadership in providing the highest quality content in print and online for the most influential buyers of technology throughout Europe," said Kelly Conlin, IDG president and CEO. "As the only technology media company with operations in nearly every European country, IDG offers technology marketers the most compelling solutions for reaching their customers in print, online and events with IDG's trusted brands."

Advertising Increases in Networking, Channel and IS Titles

Accounting for close to 50 percent of the IS publication market, the Computerworld/InfoWorld product line increased across the region. This increase was led by Computer Sweden (up 32 percent), Computerworld Denmark (up 14 percent), Le Monde Informatique France (up 21 percent), Computerwoche Germany (up 12 percent) and Correio Informatico Portugal (up 28 percent).

IDG's networking publications increased advertising pages by 24 percent while other non-IDG titles in the market experienced 2.7 percent growth. IDG publications such as Sweden's Netverk & Kommunikation (up 29 percent) and France's Reuseux & Telecoms (up 16 percent) led this double-digit growth.

Ad pages within IDG channel publications grew 10 percent during 2000, while the rest of the non-IDG titles showed less than one percent growth. Lead by Dealer World Portugal (up 34 percent), Distributique France (up 15 percent) and Computer Partner Germany (up 13 percent). IDG's channel publication account for 43 percent of all channel advertising throughout the region.

About International Data Group (IDG)

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 85 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, CIO and For Dummies® global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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