IDG CEO On Future Of Digital Display Ads & How To Transition To Digital
Can digital display advertising continue to be profitable for publishers? Only if it evolves, according to Michael Friedenberg, CEO of IDG Communications. “I predict it will be the new print,” he said.
Media companies with a similar business model to IDG — which publishes tech sites like Computerworld, MacWorld and NetworkWorld and is 100% digital in the U.S. — will “continue to feel pressure on CPMs,” with issues like ad fraud and ad blocking, Friedenberg said.