IDG Creates New Unit For Delivering Global Solutions To Technology Companies Worldwide
BOSTON, MA, February 23, 1999 — International Data Group, the world’s leading IT media and information company, today announced the promotion of two executives, Richard Marino and Joe Levy, to the position of Executive Vice President of IDG, where they will lead the creation of a new unit focused on building global marketing solutions for high tech companies using the broad array of IDG resources.
The new unit, called IDG Global Solutions, will combine the company’s existing marketing service groups into a single, worldwide organization that will act as a "systems integrator" for technology vendors building integrated, global marketing programs across the extensive resources of IDG’s publishing, research, online, event and training companies.
"As the only computer publishing company operating globally, IDG has a responsibility to ensure we provide the IT industry with effective and efficient ways to reach technology buyers anywhere in the world," said Kelly Conlin, IDG President. "By creating IDG Global Solutions, we expect to further improve our customer service and industry leadership in building complete marketing programs."
Leading technology vendors will find the new organization will help accelerate their global marketing programs. "As Cisco operates around the world, it’s critical that our marketing partners are equally as global," said Keith Fox, vice president, corporate marketing of Cisco. "IDG’s worldwide operations ranging from publications to Web sites to industry conferences make them well-positioned to deliver integrated, global marketing services. The company’s new solutions-oriented global service unit will ensure that we can reach our customers efficiently and effectively."
"IDG, with its extensive global network of tailored IT information and research resources, is an ideal partner for HP globally," said Keith Melbourne, worldwide director of marketing services of HP's, Enterprise Computing Solutions Organization." IDG is a superbly positioned global IT media company with the scale, international strength and visibility, to execute critical communications programs for us successfully."
"As a world-class provider of mission-critical solutions, Computer Associates actively communicates with technology buyers across the globe," said Marc Sokol, senior vice president and general manager of Global Marketing, Computer Associates. "With a presence in virtually every region of the world, IDG and its powerful array of services is a strong marketing partner which helps CA to effectively reach a worldwide audience."
Richard Marino is currently the President and CEO of PC World Communications, Inc. publisher of the world's largest monthly computer magazine, and Joe Levy is currently President and CEO of CIO Communications, publisher of the fastest growing computer publication. They will retain these positions as they take on corporate responsibility for building the IDG Global Solutions unit, as well as other initiatives focused on building IDG's global services.
Reporting directly to Marino will be the heads of the current marketing services activities in the United States, Frank Cutitta and Bernie Theobald. Marino will also join the board of IDG Global Solutions, to whom all of its worldwide offices will report. At its outset, IDG Global Solutions will have over 100 professionals in eleven offices, including San Francisco, New York, Boston, Miami, London, Paris, Munich, Tapei, Beijing, Tokyo, and Singapore, making it without peer in commitment and resources to serve customers globally.
Levy will also join the board of IDG Global Solutions, and will provide leadership in building strategic relationships between IDG and its customers, and between IDG and other companies, all in the service of providing better solutions to IDG customers and continued growth for IDG.
Richard Marino's promotion comes as he enters his ninth year at IDG, where he has built a successful track record first as publisher and later as CEO of IDG's flaghip PC publication, PC World. He now oversees the monthly PC World, as well as all related online properties, and heads IDG's PC World Global Product Support Center which supports more than 60 editions of PC World published in as many countries around the world. Under his leadership, PC World became the world's largest monthly computer magazine, with an average issue audience of approximately 5.7 million readers, and is by far the most honored publication in its category for editorial achievement. Marino was the first publisher in the computer press to partner with consumer magazines to broaden the audience for information about computing; these alliances–with Newsweek, Child and Family Circle, among others–have created innovative media programs for advertisers and compelling editorial products for readers. Before joining IDG, Marino worked for Ziff-Davis publishing, where he headed sales for PC Magazine, and for ABC/Cap Cities Publishing and Harcourt & Brace.
Joe Levy founded CIO magazine in 1987, 16 years after joining International Data Corporation (IDC), the research subsidiary of IDG. During his tenure at IDC, he rose quickly through the ranks to become the company's first Vice President of Marketing, and under his leadership IDC grew to become recognized as the most authoritative source for market information on the technology industry. Levy conceived the idea for CIO magazine after conducting extensive research on the computer-related purchases at the top corporations in the United States. Typical of Levy's entrepreneurial style and skill, his early conversations with vendors of the need for such a publication led to an unprecedented level of advertising commitments before Levy even had a chance to hire the magazine's staff. Today, the title is the fastest growing IT title, and the CIO Communications group has expanded to include conferences, online services and research. Levy has been an influential voice in the company during his entire 28-year tenure, and has most recently been expanding the CIO brand worldwide. Levy is a member of the American Marketing Association, the Boston chapter of the Ad Club and the Direct Mail Marketing Association.
Headquartered in Boston, International Data Group (IDG) informs more people world wide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and the "…For Dummies"global product lines. IDG offers online users the largest network of technology sites around the world through IDG.net (http://www.idg.net), which comprises more than 240 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries world wide. Company information is available at http://www.idg.com
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