IDG Email Newsletters Deliveries Top 100 Million; Outpace Competitive Offerings
BOSTON, MA JULY 20, 1999 — Strengthening its focus on online publishing, International Data Group (IDG), the world's largest IT media and information services company, announced today that its email newsletters reached a new milestone, now topping more than 100 million deliveries monthly. Since January, 1999, IDG’s email newsletter subscriptions have achieved an annualized growth rate of 60%.
Fueled by content from more than 540 magazines and Web sites around the world, IDG offers users the most comprehensive and useful array of computing email publications. With publications for Dummies to CIO, IDG is the only company with e-newsletters for every computing need. Among IDG’s extensive offerings: DummiesDaily, a series of more than 45 fun, informative newsletters aimed at beginners and casual users; TechDispatch, a series of 18 newsletters aimed at developers; daily news and tips on every computing topic from TipWorld, the leading e-newsletter portal; and branded newsletters from IDG’s CIO, Computerworld, InfoWorld, Network World, and PC World product lines.
IDG’s unique e-newsletter infrastructure permits the creation of targeted publications that match the rapid pace of change in the computing industry. Recent launches include newsletters aimed at Y2K issues, the Open Source movement, and optimizing new products like Microsoft’s Word 2000 and Excel 2000.
As the Internet’s only global tech media company, IDG also leads the way in publishing e-newsletters outside the US. For example, the DummiesDaily series now reaches users in four countries, and branded products from Computerworld, InfoWorld and PC World are produced locally throughout Europe and Asia.
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and the ". . . For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through IDG.net (http://www.idg.net), which comprises more than 240 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.