IDG Enterprise Appoints Bob Melk SVP, Group Publisher & Chief Marketing Officer
FRAMINGHAM, MA–(Marketwire – Oct 26, 2011) – IDG Enterprise — the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World — announces the addition of CMO to Bob Melk's title, naming him SVP, Group Publisher & CMO. This promotion recognizes the value Melk brings to the organization through on-going initiatives as well as innovative approaches to new projects. Melk serves IDG Enterprise's advertising audience — technology, security and financial marketers — with the creation of results oriented integrated programs. In the CMO role his responsibilities include marketing services, customer communications, strategic marketing programs and brand management.
Joining IDG in 2004 as Vice President Sales & Integrated Solutions for CIO, Melk quickly moved up through the sales organization and added strategic marketing responsibilities in 2007, emphasizing the need for sales and marketing alignment. Melk led the integrated field sales, marketing, and editorial teams for the CIO brand during its evolution to a digital-centric media company. He added integrated sales responsibilities for the Computerworld, CSO and Network World brand portfolios to his role in April 2009 when he was named Senior Vice President and Group Publisher. As CMO, Melk has marketing responsibilities for all media brands within the IDG Enterprise portfolio.
"Bob's focus on understanding our customers' needs and translating those into innovative programs that deliver exceptional results has been invaluable to the organization," said Michael Friedenberg, president and CEO of IDG Enterprise. "This focus, coupled with his ability to understand and leverage the many emerging channels available to engage our audiences has helped to position IDG Enterprise as the most innovative b2b media company today."
Melk, who brings more than 20 years' media and technology experience to his role, also sits on the Executive Committee for IDG Enterprise.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of awarding-winning, websites, events, magazines, products and services. In addition, the CIO Executive Council, a peer advisory service, brings together the nation's top CIOs, as well as provides community and leadership development tools for their staffs.
Company information is available at www.idgenterprise.com.