IDG Enterprise Expands CITE Portfolio with Launch of CITEworld.com
Framingham, MA—October 8, 2012—IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld and CFOworld —announces the launch of CITEworld.com, a comprehensive resource for IT professionals and business leaders who want to make the most of consumer technologies in the workplace. Under the editorial direction of Matt Rosoff, CITEworld.com will cover smartphones and tablets in the enterprise, mobile apps, BYOD, cloud services, social computing, collaboration, data security, renegade development, and the new breed of user-focused enterprise startups that are disrupting the IT landscape.
“Businesses are going through a transformation. Previously, IT leaders restricted the use of personal/consumer tools to conduct business because of the potential risks. However, user demand has required IT leaders to look at ways to incorporate consumer tools for work functions,” and said Michael Friedenberg, president & CEO of IDG Enterprise. “IT leaders need a comprehensive resource, like CITEworld, to focus on how the intersection of mobile, social and cloud are rewriting the computing and business landscape and how to navigate through this transition.”
The CITEworld brand, which stands for Consumerization of IT in the Enterprise, debuted with the CITE Conference & Expo in March 2012. The multi-day face-to-face event in San Francisco provided a comprehensive look at the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into today’s workplace. The conference sparked interaction between attendees pre-, during and post-conference through social media and in-person chats, highlighting a need for a robust platform for discussion and community development on the consumerization topic. CITEworld.com is the destination to share best practices, business impacts and the ongoing transformation of this trend.
“The acceleration and adoption of this trend is very impressive and companies are still grappling with challenges as the trend continues to evolve. We launched the event at a time when there was no industry defining media voice, event, or online community dedicated to enterprise consumerization. The launch is unique in that this is the first time IDG Enterprise launched a new brand with an event that then evolved into a comprehensive portfolio with multiple events and now a website,” Friedenberg added. “We are excited about being the leading resource for consumerization of IT in the enterprise.”
Launched as a blog in August 2012 to provide the latest news surrounding the consumerization of IT trend, Rosoff and CITEworld contributors have built the roadmap of what to expect with the new site. CITEworld.com will have a graphic focus to engage visitors and provide a user experience aligned with this business trend. Additionally, the team has been building a robust library of content and opportunities for engagement between visitors and with content contributors.
“The information-driven workforce is changing fast. Workers are more mobile and social than ever before, and they expect tools that work like they do," said Matt Rosoff, editorial director, CITEworld.com. “CITEworld.com is a dynamic site for business leaders and innovative IT managers who want to stay on top of this trend with insight, useful resources, and stories of real world experiences with the rapidly changing consumerization of IT landscape.”
The October launch of the full site aligns with the event expansion on the east coast, CITE One-Day Forum, which takes place October 10th in New York. Forum speakers and attendees will participate in discussions on BYOD (bring your own device), mobile applications, social, cloud, the changing IT organization and more.
CITE One-Day Forum Sponsors include:
Appain, AppSense and Box as Game Changer sponsors; Accellion, Microsoft and NTT Communications as Innovators sponsors; Novell as the Next Gen Plus sponsor; and AirWatch, Apperian, Bitzer Mobile, Good for Enterprise, Infragistics and WatchDox as Next Gen sponsors.
If you are interested in learning about adverting or sponsorship opportunities, please contact Adam Dennison, at firstname.lastname@example.org.
About Matt Rosoff | Editorial Director | CITEworld.com
Matt Rosoff brings his extensive knowledge of both consumer and enterprise technologies to his role of editorial director of CITEworld.com. He comes from Business Insider, where he established the company's West Coast bureau, initiated enterprise technology coverage with the launch of SAI Enterprise, and helped direct the new BI Intelligence research service. Prior to joining Business Insider in 2010, Matt was an analyst at Directions on Microsoft for 10 years and blogged about digital music for News.com. He got his start in 1995 as a writer and editor at CNET.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld and CFOworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation, and conversion solutions across our entire portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council is a peer advisory service that delivers on the business, technology, and leadership needs for the world’s elite CIOs and their respective staffs.
Company information is available at www.idgenterprise.com.