IDG Entertainment and The NPD Group Partner for Chartbusters, the Number-One Media Source for Accurate Gaming Information
OAKLAND, CA – SEPTEMBER 7, 2004 – Monthly Charts in GamePro Magazine Provide Consumers with the Most Timely and Accurate Information on Gaming Industry's Top Sellers.GamePro magazine, the flagship publication of IDG Entertainment and the video game industry's most trusted multiplatform magazine, and The NPD Group, the industry's most respected provider of market intelligence, have partnered to bring video game consumers the most accurate and up-to-date monthly gaming charts.
Dubbed "Chartbusters," this monthly page of up-to-the-minute information compiled from The NPD Group's in-depth market research expertise will chart the top-selling console and PC games, as well as accessories and other game-related data each month in GamePro magazine and on GamePro.com beginning in October 2004. Chartbusters will be the leading source for charted information, giving consumers and industry insiders alike the most timely and accurate snapshot of the game industry's top-selling titles as well as editorial insights provided by the experienced GamePro editorial staff.
"IDG Entertainment is extremely thrilled to partner with The NPD Group for Chartbusters," said Daniel Orum, President of IDG Entertainment. "They are the leaders when it comes to market research for the gaming industry. This is a pairing of two well-established and well-respected industry veterans whose mutual goal is to make Chartbusters the definitive media source for timely, reliable sales data."
The agreement between IDG Entertainment and The NPD Group is structured such that GamePro magazine and GamePro.com will have the rights to publish various sales data charts compiled monthly by The NPD Group. These monthly charts will cover various topics, including top-selling titles within specific genres, consumer and demographic sales data and top-selling licensed video game titles, to name a few. In addition, Chartbusters will have the flexibility to adjust content according to industry trends and reader feedback by taking advantage of the depth of The NPD Group's research. This will ensure that the content will be both entertaining and informative to readers and industry alike.
In addition to providing information covering the gaming industry, Chartbusters will also branch out into home and personal consumer electronics. Utilizing consumer electronics sales data from The NPD Group, a monthly tech chart will appear in Gamestar magazine, IDG Entertainment's new entertainment magazine written for the mass-market adult gamer and tech toy aficionado.
IDG Entertainment and The NPD Group's Chartbusters will begin in the November 2004 issues of both GamePro and Gamestar magazines, which hit newsstands in October.
About IDG Entertainment
For over 15 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including GamePro magazine, Star Wars Insider magazine, the IDGE Online Network, Code Vault magazine, Best Buy game guides and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 8 million consumers monthly. With the launch of Gamestar magazine in summer 2004, only IDGE provides advertisers the opportunity to reach the full spectrum of teen and adult gamers, and entertainment enthusiasts. Information on all of IDGE's properties are available at idg-entertainment.com.
IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld and PC World. The company features the largest network of technology-specific websites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.
About The NPD Group, Inc.
Since 1967, The NPD Group has provided reliable and comprehensive sales and marketing information for a wide range of industries. NPD provides critical knowledge on what is selling, where, to whom, and why to help our clients make more successful, fact-based business decisions. Today, more than 1,300 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business and positively impact sales and revenues. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, cellular, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys and video games. For more information visit www.npd.com.