IDG Entertainment Announces New Online Advertising Network;,, and Lead the Network of Targeted, Heavily Trafficked Sites

OAKLAND, CA – MAY 11, 2004 – IDG Entertainment (IDGE), the industry leader in providing interactive entertainment editorial products, today announced its new online network designed to give advertisers targeted and efficient reach to loyal and passionate early adopters of entertainment products.

The IDGE Online Network includes entertainment web sites editorially produced by IDGE as well as a select group of sites published by third-party content experts. Yet unlike affiliate advertising networks made up of many lightly trafficked and unknown sites, the IDGE Online Network represents leading digital properties only if they are specific entertainment categories.

Lucasfilm Ltd. recently chose the network to represent, the official Star Wars web site. With breaking news and updates, and special behind-the-scenes features and interviews with Star Wars creators and actors, and its premium site, Hyperspace, give fans worldwide the ultimate way to stay abreast of everything Star Wars.

Millions of fans visit monthly, and the number is expected to increase exponentially over the next year as activities leading up to the May 19, 2005 release of Star Wars: Episode III begin., a leading provider of PC gaming coverage and downloads to gamers worldwide, also joined the network. The site offers officially released materials and selected third-party files via the most timely and comprehensive download service available to PC gamers. Supported by a worldwide network of fast mirror servers, this download service includes everything from official demos and patches to screen shots and movies. With over 2 million unique visitors monthly, is an invaluable resource for today's hardcore gamers.

In addition to representing partner sites, the network includes IDG Entertainment properties, such as, the leading site for reaching core console, PC, and handheld gamers. For over 15 years, IDG Entertainment has focused on core multiplatform gamers and electronic entertainment enthusiasts. The audience is made up of the audience advertisers want to reach: the die-hard gamer, who plays more, buys more, and spends more time on gaming and electronic products than the casual gamer.

By providing industry-leading editorial, including reviews, previews, and strategies, and by fostering an active and involved online community, has created an intensely loyal and involved following.

"In today's competitive and cluttered advertising environment, advertisers search for easier ways to evaluate the thousands of digital properties. As a result, many are not only turning to established, respected brands but are also consolidating the media they chose," said GamePro's National Advertising Director Greg Fox.

"For advertisers, the IDGE Online Network not only offers targeted reach to one of the most valuable buying targets today–entertainment enthusiasts–but it also provides them with a single point of contact for developing integrated programs that target millions of consumers who are true entertainment fans embracing gaming, movies, comic books, and music," said Fox.

For information about business partnership with the IDGE Online Network, please contact Chris Kobran at

About IDG Entertainment

For over 15 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including GamePro magazine, Star Wars Insider magazine, the IDGE Online Network, Code Vault magazine, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 8 million consumers monthly. With the launch of Gamestar magazine in summer 2004, only IDGE provides advertisers the opportunity to reach the full spectrum of teen and adult gamers, and entertainment enthusiasts. Information on all of IDGE's properties are available at

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), COMNETR Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at