IDG Entertainment Announces Successful Launch of Gamestar Magazine; Focus on the Entertainment Interests of the Adult Gamer Strikes a Chord with Advertisers and Readers
OAKLAND, CA – JUNE 2, 2004 – IDG Entertainment (IDGE), the industry leader in providing editorial products covering the entertainment market, today announced the success of the premiere issue of Gamestar magazine. Gamestar is the first media brand focused on the new adult gamer and his entertainment interests.
Currently on newsstands nationwide and in Best Buy stores, the Gamestar premiere issue and partner CD were launched at the 2004 Electronic Entertainment Expo to wide acclaim. Advertiser support of the issue was strong with over 113 advertising pages ranging from traditional gaming advertisers like Atari and Ubisoft to non-endemic advertisers like Skechers, Casio, and Philips.
Rivaling the size of the motion picture industry, the gaming market is all encompassing and includes all types of players, from hard-core gaming teens and college kids to adults who grew up playing Donkey Kong and Space Invaders. Through a great deal of research, IDGE identified the profile of a gamer whose entertainment informational needs are simply not met: the new adult gamer.
Only Gamestar Serves the Needs of the New Adult Gamer
After dedicating endless hours to gaming as a teenager and through his college years, this gamer is a seasoned veteran. Yet now he has grown-up responsibilities, from employment to family obligations to keeping an active social life; this gamer has entered the "age of hassles" in which he simply doesn't have the time he once had to devote to playing games, watching movies, surfing the Internet, and seeking out the best entertainment.
While many men's magazines attempt to serve this older gamer by providing snippets on gaming coverage, music, and movies, the coverage is shallow and often haphazard, and traditional gaming and entertainment magazines are simply information overload for this gamer. Only Gamestar speaks to him by helping him maximize both his gaming experience and the time he devotes to other forms of entertainment. In charge of shaping this bold editorial mix is gaming industry veteran Wataru Maruyama, who is an adult gamer himself and faces the same time constraints as the target Gamestar reader.
Gamestar fills the new adult gamer's informational needs with a magazine and companion CD focused on the must-buy games, as well as on movies and music that guys shouldn't pass up. Related offerings like the newest and coolest tech toys, peripherals, and home entertainment products are featured to round out this gamer's entertainment needs. For example, the premiere issue includes an exclusive Half-life 2 preview along with features on must have tech toys and how to set up the ultimate home theater.
Organized by genres like sports, strategy, and tactics, and loaded with interactive previews and demos, Gamestar magazine and CD present information in the way these adult gamers want it: easily accessible, sensory engaging, entertaining, and in one easy to read place. Early newsstand and reader research results indicate that Gamestar's editorial strategy and focus clearly match the adult gamer's needs.
"It is clear that our investment in reader research helped us create an unmatched editorial product. We are thrilled with both advertiser and reader response as they validate the new adult gamer audience and Gamestar's approach," said IDGE Senior Vice President Francis Mao.
About IDG Entertainment
For over 15 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including: GamePro magazine, Star Wars Insider magazine, the IDGE Online Network, Code Vault magazine, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 8 million consumers monthly. With the launch of Gamestar magazine in summer 2004, only IDGE provides advertisers the opportunity to reach the full spectrum of teen and adult gamers, and entertainment enthusiasts. Information on all of IDGE's properties are available at idg-entertainment.com.
IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.