IDG Entertainment Announces the Highly Anticipated Consumer Launch of Gamestar

OAKLAND, CA – OCTOBER 22, 2004 – Revolutionary Media Brand Serves the Needs of the Mass-Market Adult Gamer Strikes a Chord with Consumers and Advertisers Alike; 96% Say They Will Buy Again. IDG Entertainment (IDGE), the industry leader and publisher of successful media products covering today's electronic entertainment and gaming landscape, today announced the long-awaited consumer launch of the Gamestar product line. Gamestar is IDGE's revolutionary new media brand designed to serve the entertainment needs of the busy, mass-market adult male gamer. Hitting newsstands and the Internet today, the complete Gamestar product includes Gamestar magazine; an interactive companion CD-ROM that includes game demos, MP3's, video feeds, movie trailers, and more, plus Gamestar.com ( www.gamestar.com), a premium online destination.

Gamestar provides readers with only the best in entertainment coverage. With a focus on electronic gaming and gaming culture, Gamestar's expert editorial team presents cutting edge feature stories, the best on both console and PC gaming, and also coverage of a wide variety of essential entertainment subjects like technology trends, home and consumer electronics reviews, DVD releases, music, gamer lifestyle, and more.

"Gamestar magazine, the companion CD-ROM, and Gamestar.com is the first media brand that targets the busy mass-market adult gamer and addresses the full scope of his entertainment needs," adds Wataru Maruyama, Editor of Gamestar. "This is a guy who has a busy lifestyle and doesn't have a lot of time to wade through needless information. Only Gamestar speaks to him by helping him maximize both his gaming experience and the time he devotes to other forms of entertainment by providing complimenting physical and digital information."

Subscribers to Gamestar will have access to a triad of entertainment outlets, allowing consumers to literally read, watch, play, and live the best in entertainment. More like a membership to an exclusive club, for $29.97, Gamestar members will receive 8 monthly issues of Gamestar magazine, 8 companion interactive CD-ROMs, and 12-month access to the premium Gamestar.com site, that provides enhanced rich media which compliments the magazine and CD-ROM experiences.

"We are extremely enthusiastic about the sales results and consumer feedback to our Gamestar product offering," said Daniel Orum, President of IDG Entertainment. "Clearly we have touched a nerve with the adult mass-market gamer who is looking for a more mature voice in their daily electronic gaming and entertainment needs. Moving forward, we are all very excited about this launch and look forward to growing the brand."

Based on extensive reader research from the test issue, Gamestar's demographic is 96% male with an average age of 24. 92% of readers play PC and console games and 84% want to see home and personal electronics and other non-endemic products advertised and covered in Gamestar and finally, 96% say they will buy Gamestar again.

About IDG Entertainment

For over 15 years, IDG Entertainment ( www.idgentertainment.com) has led the industry by providing a portfolio of successful multiplatform gaming and entertainment editorial products, including: GamePro magazine, Gamestar magazine, Star Wars Insider magazine, the IDGE Online Network, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 9 million consumers monthly. With the launch of Gamestar in fall 2004, only IDGE provides advertisers the opportunity to reach the full spectrum of teen and adult gamers, and entertainment enthusiasts. Information on all of IDGE's properties is available at www.idgentertainment.com.

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.

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