IDG Entertainment Forms Content Partnership With Ask Jeeves

OAKLAND, CA – OCTOBER 18, 2005 – IDG Entertainment (IDGE), the world's leading interactive entertainment-information provider, has entered a non-exclusive content licensing deal with Ask Jeeves, Inc. Under the agreement, IDGE will provide product descriptions, images and Web pages, as well as links to cheats, FAQs, walk-throughs and pricing info to enhance the Ask Jeeves search experience for gaming-related information. The proprietary IDGE content will appear at the top of Ask Jeeves search results pages in the form of direct answers, eliminating the need for users to navigate through the traditional “ten blue links.”

“Our mission is to make finding information on the Web fast and easy for users, and by leveraging the best content on the Web to deliver direct answers through our unique search technology, we are able to do just that,” said Jim Lanzone, senior vice president of search properties at Ask Jeeves, Inc. “Each day, we deliver millions of direct answers on popular topics like famous people, the world’s nations, popular TV shows and now gaming. Our new partnership with IDG Entertainment allows us to put the timeliest, most relevant gaming information at the fingertips of gamers of all ages and skill levels.”

IDGE will update content via a custom XML feed, synchronizing Ask Jeeves users with the same content management system that powers IDGE online properties Games.net, GamerHelp.com, GamePro.com, GameDownloads.com and Blogfaction.com. This functionality is live now on Ask Jeeves (www.ask.com) and Ask Jeeves UK (www.ask.co.uk).

Looking for reviews and previews of the latest game titles? Need help improving Solid Snake’s Grip Gauge in Metal Gear Solid 2: Sons of Liberty, or having trouble getting past the Heretic Leader in Halo 2? Want to find the best prices for games? Try searching Ask Jeeves for:

– “halo 2 review”

– “metal gear solid cheats”

– “fable price comparison”

“Partnering with Ask Jeeves gives us an ideal access point to gamers around the world,” said Craig Eastman, director of online product development, IDGE. “Ask Jeeves users will get accurate, up-to-date gaming info from IDGE’s multitude of resources by simply searching their favorite titles.”

About IDG Entertainment

For over 15 years, IDG Entertainment has led the industry by providing a portfolio of successful multiplatform gaming and entertainment editorial products, including GamePro magazine, Star Wars Insider magazine, the IDG Entertainment Online Network, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 10 million consumers monthly. Information on all of IDGE’s properties is available at idgentertainment.com.

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.

About Ask Jeeves, Inc.

As the 7th largest global web property (ComScore Media Metrix, August 2005), Ask Jeeves Inc. delivers world-class information retrieval products through a diverse portfolio of Web sites, portals and downloadable applications. Ask Jeeves' search and search-based portal brands include: Ask Jeeves (Ask.com, Ask.co.uk and es.Ask.com), the Ask Jeeves Japan joint venture (Ask.jp), Ask Jeeves for Kids (AJKids.com), Bloglines (bloglines.com), Excite (excite.com), iWon (iwon.com), My Way (myway.com) and Fun Web Products (funwebproducts.com). Additionally, Ask Jeeves owns proprietary search technology, as well as natural language processing, portal and ad-serving technologies. Ask Jeeves generates revenue from advertisers seeking to reach the company's broad-based online audience. Founded in 1996, Ask Jeeves became a wholly-owned business of IAC/InterActiveCorp in July, 2005. Its headquarters are located in Oakland, California, with offices throughout the United States, as well as in Europe and Asia. For more information, visit http://www.Ask.com

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