IDG Entertainment Hires Bob Huseby to Lead Sales for Its Online Gaming Network

OAKLAND, CA – December 20, 2004 – As IDG Entertainment’s online sales rise, the company’s presence as one of the leading gaming-information networks continues to grow. ComScore/Media Metrix, an independent online audience–measurement firm, reported that worldwide, IDG Entertainment attracted 6.6 million unique visitors online in October 2004.

The IDG Entertainment Online Network as measured by comScore/Media Metrix is now the third largest global gaming–information network* comprised of digital sites like GamePro.com, StarWars.com, 3DGamers.com, MegaGames.com, WGWorld.com, and GamerHelp.com.

The hiring of Bob Huseby as vice president of online sales underscores the importance of the online community and its business opportunities for IDG Entertainment, a leader in digital and print entertainment information and media. Huseby was most recently vice president of national advertising sales at GameDAILY of San Francisco where he managed advertising sales for the video game/content syndication company. His 14 years of media sales experience include an executive sales management position at LookSmart, a San Francisco–based syndicated web search and directory company; sales management positions at Dialpad Communications, a Santa Clara–based VoIP company and, at CNET Networks.

Huseby sees the exponential growth in the online community and IDG’s prominent position in the market: “As the digital entertainment industry continues to grow at a rapid pace, IDG Entertainment has the brand equity through such well known properties as GamePro.com and StarWars.com, and the resources necessary to leverage these web properties for exceptional media value for its advertising clients. I am very fortunate to be part of an exciting team that is dedicated to growing its interactive entertainment business.”

IDG Entertainment President Daniel Orum looks forward to Huseby heading the sales for the Entertainment Online Network. “Bob is a key executive addition as we respond to the increasing demand for online content and advertiser programs,” says Orum. “Our incredible growth and success in the past six months is directly attributed to the high-quality products that we produce and represent, and our decision to be selective in what sites join our gaming network.”

About IDG Entertainment

For over 15 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including GamePro magazine, Star Wars Insider magazine, the IDGE Online Network, Code Vault magazine, Best Buy game and DVD guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 10 million consumers monthly. Information on all of IDGE’s properties is available at idg-entertainment.com.

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.

* Does not include publisher sites: EA Websites (#2) and Nintendo Co. (#4).

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