IDG Entertainment Joins Forces with G4-Videogame TV, Forms New Online, Magazine and Broadcast Content Partnership Between GamePro Magazine, Games.net and G4’s ‘Filter’ Series beginning September 5
OAKLAND, CA – September 2, 2005 – IDG Entertainment (IDGE) has formed a multiplatform content programming partnership with Comcast-owned G4, the only 24/7 television network dedicated to all things videogames. Under the terms of the cross-promotional agreement, IDGE's Games.net and GamePro magazine will provide content and promotional programming for three episodes of G4's weekly half-hour countdown series "Filter."
"The IDGE / G4 partnership is a tremendous opportunity to show the power of converged programming, promotion and user interaction through multiple media platforms," said Daniel Orum, President, IDGE.
Through IDGE's game site, Games.net, entertaining Top 10 game features can be rapidly published to garner user commentary and feedback. The most popular Top 10 list then becomes the basis for segments on three episodes G4's "Filter" as well as print articles in GamePro magazine, which each in turn solicit user Top 10's that can be the basis for future programming on all three media outlets after airing. Following each episode's TV debut, Games.net will air exclusive video clips from the television program, and also direct visitors to pick up the current issue of GamePro magazine to learn about the next Net Ten feature program in the cycle.
"This is an exciting opportunity for G4 and IDGE to revolutionize game programming and promotion," expressed Craig Eastman, Director Online Product Development, IDGE. "This is truly the next step in multi platform content development."
During these three special "Filter" episodes, host Diane Mizota will count down the chosen Top 10 lists while IDGE editor interviews and an on-air call-to-action for viewers to share their opinions about the episode's topic on G4.com/filter will also be showcased.
— The September 5th premiere episode at 10:00 PM ET/7:00 PM PT counts down the top 10 "Driving Games the DMV Doesn't Want You to Play."
— The top 10 "Modern Classics Every Gamer Should Own" will be revealed October 3rd at 10:00 PM ET/7:00 PM PT.
— The final countdown, the top 10 "Games that Didn't Meet the Hype," airs November 7th at 10:00 PM ET/7:00 PM PT.
"G4 and IDGE target a coveted demographic that values interaction at every level," added Peter Green, SVP of Programming & Production, G4. "This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach."
About IDG Entertainment
For over 15 years, IDG Entertainment has led the industry by providing a portfolio of successful multiplatform gaming and entertainment editorial products, including GamePro magazine, Star Wars Insider magazine, the IDG Entertainment Online Network, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 10 million consumers monthly. Information on all of IDGE's properties is available at http://www.idgentertainment.com.
IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
G4 – videogame tv – launched in April 2002 and is now available in 53 million cable and satellite homes nationwide. G4 airs programming that covers every aspect of the videogame culture. Shows feature breaking industry news, reviews, the hottest games and gear, celebrity interviews, insider opinions and underground trends in sports, animation and technology. The company is headquartered in Los Angeles and is owned by Comcast Corporation. To learn more, log onto http://www.g4tv.com.
# # #