IDG Entertainment Launches Original Video Content on

OAKLAND, CA – February 7, 2006 – IDG Entertainment (IDGE), the world's leading interactive entertainment-information provider, has added a series of innovative, entertaining and informative streaming video programs to its flagship videogame community site, The new proprietary video clips launch from IDGE's own Flash-based player utility, which features community voting and feedback tools, along with built-in static and video advertising space.

"Our original video programs capture the energy and humor of video gaming and further separates our content from anything else on the Web," said Craig Eastman, director of online product development for IDG Entertainment. "Visitors can rate each episode, send feedback to our editorial department, even forward a link to a friend quickly and easily, all within the interface of the video player."

The current programming line-up includes: Attack of the Factoids: A show that implements sarcastic, witty, and wacky insight into video game footage via Pop-Up Video-style thought bubbles; Hi-Fives: A short video of five fun and exciting moments from a hot new game; Video Net Tens: Video versions of the popular Net Ten features that count down a top ten list from a fun gaming topic; and Behind the Screens: A documentary-style look at what goes on behind the scenes of the most popular video games.

When the user selects from one of the 11 videos currently available, a short pre-roll advertisement runs, paired with a static advertisement embedded next to the video window within the user interface. Sony Pictures is the first partner to utilize the new format, promoting the new movie Underworld Evolution. EA Sports is also scheduled to use the video player to promote its newest franchise, AFL Arena Football.

"A simple screenshot won't do justice to many of today's highly detailed games. You really have to see them in motion to appreciate them," said IDGE president and CEO Daniel Orum. "Video advertisements allow our advertising partners to really show off their high-quality graphics and fluid game play while connecting with some of the most entertaining content on the Web that will be passed amongst gamers throughout the community."

About IDG Entertainment

For over 16 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including: GamePro magazine, Star Wars Insider magazine, Code Vault magazine, the Online Network,,,,, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 10 million consumers monthly. Information on all of IDGE's properties is available at

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

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