IDG Entertainment Launches Wiki Strats on Gamerhelp.com

OAKLAND, CA – August 31, 2005 – Gamerhelp.com, part of the IDG Entertainment (IDGE) online network, has developed the first mainstream wiki application for gaming information sites. IDGE's Gamerhelp.com is a multilayered resource site for gamers seeking cheats, walkthroughs, and strategies for the most popular current and retro games.

The site's new Wiki Strats is a collaborative community project to create free, real-time video game strategies for all gamers. Modeled after the vastly successful Wikipedia.com, which reaches over 50 million unique visitors per month (Media Metrix June 2005), Wiki Strats is the first to bring this Internet trend to the strategy-writing community.

With Wiki Strats, site users can create their own content from scratch using a simple text-formatting system to input codes, FAQs and strategies directly into a game page known as a "wiki." Other site users can then edit, remove or add to this content, working together to create the most accurate content about game strategies. This editorial system is unlike traditional Web content which is typically publisher-approved and discourages user contribution. The result is a collection of in-depth, play-tested strategy guides crafted entirely by gamers.

"Gamerhelp.com currently offers the industry's only tested cheat database, as well as a strong collection of authoritative user FAQ's," added Craig Eastman, Director of Online Product Development, IDGE. "With 'Wiki Strats,' Gamerhelp.com now has the most updated user-created strategies on the Internet."

Wiki Strats will also allow gamers to secure strategies faster–a user will not have to wait for a traditional FAQ to be written by a single author–a process that could take weeks. In addition, a Wiki Strat can be developed by a number of contributors, while they play the game, and contributors can correct or alter inaccurate information posted by other authors in real-time. Wiki Strats, by nature, may beat traditional FAQs to the Internet in record time.

Gamerhelp.com's introduction of Wiki Strats will not only offer cutting edge, competitive content to the internal Games.net family of sites, but will contribute to the current 9.7 million unique visitors per month (Media Metrix, June 2005) on the IDG Entertainment Online Network.

"Wiki Strats represents the first mainstream wiki application among gaming information sites," said Daniel Orum, president, IDGE. "Considering our extremely tech-savvy audience, this type of cutting-edge community driven feature is critical. Blogs and podcasts offer a certain amount of user interaction, but it is important to always stay ahead of the curve – and we believe a wiki platform can greatly benefit IDG Entertainment Online Network visitors."

About IDG Entertainment

For over 15 years, IDG Entertainment has led the industry by providing a portfolio of successful multiplatform gaming and entertainment editorial products, including GamePro magazine, Star Wars Insider magazine, the IDG Entertainment Online Network, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 15 million consumers monthly. Information on all of IDGE's properties is available at http://www.idgentertainment.com.

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

# # #