IDG Entertainment Partners with Billboard as Official Games Media Sponsor of First Annual Digital Entertainment Conference and Awards

OAKLAND, CA – SEPTEMBER 14, 2004 – Publishing industry leader IDG Entertainment, publisher of the popular multi-platform gaming magazines, GamePro and Gamestar, has joined forces with Billboard, the international authority on music, video, and digital entertainment, and Digital Media Wire, the digital industry's leading news organization and events company, for the first annual Billboard Digital Entertainment Conference and Awards.

IDG Entertainment has joined as the official games media sponsor for the event, which takes place in Los Angeles, California, on November 4-5, 2004. The Digital Entertainment Awards will honor the best and brightest in the multi billion-dollar video game industry, selecting winners in 30 categories honoring innovation, entrepreneurship, and brand development in digital entertainment. The judges are comprised of an elite group of executives and leaders hand picked from the digital entertainment industry.

With over 15 years of gaming experience, IDG Entertainment has led the industry with an aggressive portfolio of highly read gaming and entertainment editorial products. Flagship publication GamePro magazine, as well as the new mass-market gaming entertainment publication Gamestar, will work closely with Billboard and Digital Media Wire to promote this year's event by running full-page ads, as well as speaking to industry professionals to encourage submissions and highlight the relevance of this event and how it will benefit the industry as a whole.

"We are extremely pleased to be associated with the first annual Digital Entertainment Conference and Awards event," said Daniel Orum, President of IDG Entertainment. "IDG Entertainment is a valued and trusted source in the video game industry, and we are very happy to be working with both Billboard and Digital Media Wire as the official games media sponsor for this event."

About IDG Entertainment:

For over 15 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including: GamePro magazine, Star Wars Insider magazine, the IDGE Online Network, Gamestar magazine, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 8 million consumers monthly. With the launch of Gamestar magazine in summer 2004, only IDGE provides advertisers the opportunity to reach the full spectrum of teen and adult gamers, and entertainment enthusiasts. Information on all of IDGE's properties is available at idg-entertainment.com.

IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at idg.com.

About Billboard

Now in its 110th year, Billboard is the world's premier music industry publication and a diverse brand licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, and digital entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.com, Billboard.biz, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Licensing & Events, and Airplay Monitor. The Group is a unit of VNU Business Media, a worldwide media company that provides specialized publications, electronically delivered data, expositions, and marketing services and is owned by VNU Inc., a wholly owned subsidiary of Netherlands-based VNU, an international publishing and information company.

About Digital Media Wire

Digital Media Wire is a news organization, publisher and events company serving the digital media industry since May 2000. The company publishes a well-respected free daily email newsletter, industry reports and directories, and the only in-depth law and policy monthly focusing on developments impacting digital media. Their executive forums in Los Angeles and New York City feature the leading minds in digital media, are recognized by the press, and provide valuable networking opportunities.

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