IDG Entertainment to Publish Star Wars Insider; Will Team with Lucasfilm for Best Fan Club Package Ever
OAKLAND, CA – MAY 4, 2004 – IDG Entertainment, the industry leader in providing interactive entertainment editorial products, and Lucasfilm Ltd., one of the world's leading film and entertainment companies, today announced they are joining forces to provide the single best way for Star Wars fans to satisfy their hunger for exclusive Star Wars news and entertainment. The two companies have teamed up to create a special print and online bundle for members of the Official Star Wars Fan Club.
Star Wars Insider magazine and StarWars.com's special premium site, Hyperspace, will create a unique package for fans, opening the portal to exclusive information on Star Wars: Episode III before its release in May 2005. With breaking news and updates to special behind-the-scenes features and interviews with the creators and actors, Hyperspace and the Insider give fans worldwide the ultimate way to stay abreast of everything Star Wars.
For $39.95, fans receive annual membership in the Official Star Wars Fan Club, consisting of:
— Six issues of Star Wars Insider magazine
— Annual membership to the premium Hyperspace website
— Exclusive online content at StarWars.com, such as screen savers, trailers, interviews, and more!
— Membership kit with accompanying letter from George Lucas
— VIP extras at Star Wars events and invitations to members-only events
— Community features linking fans to other fans locally and worldwide
— Discounts and exclusive merchandise for members at StarWarsShop.com
In conjunction with creating this special offer, Lucasfilm moved the publishing of Star Wars Insider magazine from Paizo Publishing in Bellevue, Washington, to IDG Entertainment. Lisa Stevens, CEO of Paizo, remains president of the Fan Club.
"It has been a pleasure building the Star Wars Fan Club and Star Wars Insider magazine through Paizo Publishing during the past few years," says Stevens. "We succeeded at putting the fan back into the Fan Club. Now that Lucasfilm has brought the Fan Club back home, I am looking forward to an even brighter future of bringing the fans closer to the Star Wars Saga than ever before and am happy to stay along for the ride."
For more than 15 years, IDG Entertainment has been the ultimate source for gaming and interactive entertainment news, reviews, and previews for the male teen and young adult gaming audience. Responsible for growing GamePro magazine to a readership of more than 3 million core gamers, IDG Entertainment is passionate about serving the needs of the most rabid and dedicated entertainment fans.
Part of IDG Entertainment's success has come from its keen ability to create an interactive and engaging reader experience by integrating print, online, and other forms of electronic entertainment. Star Wars fans can expect to see some exciting changes to Star Wars Insider magazine.
For IDG Entertainment Senior Vice President Francis Mao, publishing Star Wars Insider is a dream come true. "To say that I'm a Star Wars fan is an understatement. From watching the original Star Wars in a theater as a kid (three showings in the same day), to amassing a Star Wars action figure collection of over 250 pieces (on display in my office today), Star Wars continues to be a huge passion of mine," says Mao. "There are few brands as recognized and beloved as Star Wars. We seek to capture that enthusiasm and present different aspects of it in every issue of Star Wars Insider."
This announcement is the first of many from Lucasfilm as the 12-month lead-up to Star Wars: Episode III begins. Excitement for the release will continue to build as the Star Wars Trilogy DVD is released September 21, 2004.
"For nearly 20 years, a succession of talented and passionate fans have had a hand in shaping the Star Wars Insider, and the result has been constant improvement and evolution," says Howard Roffman, President of Lucas Licensing. "We are tremendously excited about the energy and fresh perspective that IDG Entertainment brings to the Insider and are looking forward to our best issues yet."
About Lucasfilm, Ltd.
Lucasfilm, Ltd., is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion picture and television production operations, the company's global businesses include Industrial Light & Magic and Skywalker Sound; LucasArts Entertainment; Lucas Licensing; and Lucas Online. Lucasfilm's feature films have won 19 Academy Awards, and its television projects have won 12 Emmy Awards.
About IDG Entertainment
For over 15 years, IDG Entertainment (IDGE) has led the industry by providing a portfolio of highly read multiplatform gaming and entertainment editorial products, including: GamePro magazine, Star Wars Insider magazine, the IDGE Online Network, Code Vault magazine, Best Buy game guides, and the IDG Entertainment Industry White Paper. The portfolio provides synergy between print and digital properties, reaching over 8 million consumers every month. With the launch of Gamestar magazine in summer 2004, only IDGE provides advertisers the opportunity to reach the full spectrum of teen and adult gamers, and entertainment enthusiasts.
IDG Entertainment is a wholly owned subsidiary of IDG, the world's leading technology media, research, and event company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, Macworld and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & ExpoR, Macworld Conference & ExpoR, COMNETR Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.