IDG Expands Extensive Portfolio of E-newsletters Covering Wireless and Mobile Computing
BOSTON, MA – NOVEMBER 20, 2002 – International Data Group (IDG), the world's leading technology media company, today announced it has expanded its extensive line of e-newsletters that cover wireless and mobile computing. IDG's Computerworld, Info World, Network World, PC World, and IDG.net offer seven different e-newsletters on wireless that reach more than 320,000 subscribers weekly. The e-newsletters provide comprehensive hands-on information about PDAs, handheld PCs, laptops, cellphones, and other mobile devices, each targeted to specific audiences. While IDG has invested in this sector for several years, recent research indicates a growing need for information resources for this market.
"In 2001, US customers spent over $70 billion on wireless voice and data services," said Keith Waryas, IDC Research Manager, Wireless Business Network Services. "By 2006, however this wireless spending is expected to reach over $135 billion. This growth will be driven by the availability of new services, such as Multimedia Messaging (MMS), that are enabled through the roll out of next generation networks, the growing penetration of wireless applications, as well as a more than 50 percent growth in the total US customer base."
Assembled by award-winning editorial staff from across IDG's publications and online sites, the e-newsletters feature product news, opinions and commentary, and expert advice on the latest wireless and mobile technologies. Segmented to deliver specific information to various users according to their needs, these e-newsletters also provide marketers with opportunity to target particular users of wireless and mobile technology.
The IDG e-newsletters that cover wireless technologies include:
"Mobile/Wireless Computing" – Published weekly and reaching 35,500 readers, this e-newsletter keeps IT professionals up-to-date on the latest wireless and mobile devices and provides tips on how to make the most of the telecommuting experience. For more information on Computerworld's 27 e-newsletters on topics ranging from web development, to careers, visit http://www.computerworld.com.
"Wireless World" – Mobile computing expert Ephraim Schwartz brings readers news, analysis, and commentary on wireless adoption including strategic direction on implementing wireless technologies in a secure environment and advice on devices including laptops and handhelds. Published weekly, this e-newsletter reaches more than 94,200.
In addition, other InfoWorld e-newsletters including Enterprise Strategies, Security Advisor, and CTO Strategies, frequently include updates on wireless technologies. For information on InfoWorld's other newsletters, visit http://www.infoworld.com.
"Net.Worker" – The Net.Worker newsletter provides information exclusively geared to IT professionals who maintain enterprise network connections for remote workers, and reports on home-office solutions. Authors Toni Kistner and Jeff Zbar discuss ways to enhance productivity of mobile workers, remote workers, and teleworkers, and explain the newest technologies and products to hit the market. This e-newsletter reaches a circulation of 17,000, twice each week.
"Mobile Computing" – Twice each week, Network World's Senior Reviews Editor Keith Shaw provides network managers with the latest product news, opinions and commentary about PDA's, handheld PCs, laptops, cell phones, and other mobile devices. This e-newsletter reaches a circulation of 23,100.
"Wireless in the Enterprise" – According to a recent Network World survey of network managers, as many as 75 percent of all handheld devices could be hooked up to typical enterprise networks within the next twelve months. Thanks to increased data transfer speeds, wireless LANS are experiencing a resurgence of interest among managers responsible for LAN operations. Joanie Wexler, a 12-year veteran networking technology journalist, brings in-depth analysis to a field exploding with new technologies, standards, and demand from end users. Twice weekly, this e-newsletter reaches 32,300.
In addition, other Network World e-newsletters including NetFlash, Technology Update, Technology Executive, and This Week on NWFusion, frequently include wireless and mobile updates.
For more information on Network World's e-newsletters, visit http://www.nwfusion.com.
"Mobile Computing" – Published weekly and reaching more than 18,600 readers, this e-newsletter helps IT professionals who are traveling by providing them with tools, tips, and product recommendations for working away from the office. For more information on PC World's e-newsletters, visit http://www.pcworld.com.
"IDG.net's Mobile & Wireless Update" – Published three times each week, and reaching more than 27,000 IT and networking professionals weekly, this e-newsletter provides the latest news, product reviews, and technology trends in the mobile and wireless world. For more information, please visit http://www.idg.net.
Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
# # #